Senior Digital Marketing Analyst: Data-Driven Growth (Hybrid)

Brunswick Corporation; Chicago (IL); Hybride; USD 88 000 - 129 000; Plein temps

Avantages offerts par ce poste

Medical insurance

Dental insurance

Vision insurance

Paid vacation

401(k) with match

Health Savings Account (HSA)

Well-being program

Product discounts

Résumé du poste

Brunswick Corporation seeks a Sr. Digital Analyst to partner with marketing, product, and data teams. You will transform complex datasets into actionable insights, develop predictive models, and advise on digital product strategy with AI-enabled tools where appropriate.

You will present findings to senior stakeholders to influence budget and channel decisions. In a hybrid role, you’ll collaborate across analytics, marketing, and engineering, build robust dashboards in Power BI, and help quantify

Qualifications

• 5+ years in digital analytics, marketing science, or data science with demonstrated impact.
• Expertise with web/marketing analytics platforms (Adobe Analytics, GA4, etc.).
• SQL and Python knowledge; R or similar is a plus.
• Experience with DV360, Google Ads, Meta Ads.

Responsabilités

• Transform datasets into actionable insights and forecasts.
• Model marketing ROI, CPA, LTV, and ROAS; forecast performance.
• Lead attribution models across channels and test strategies.
• Collaborate with data engineering for analytics infrastructure.
• Build dashboards in Power BI and deliver executive-ready narratives.

Connaissances

AI-enabled tools

Adobe Analytics

GA4

Power BI

SQL

Python

Data visualization

Experiment design

Stakeholder communication

Outils

Azure Synapse

GA4

Google Tag Manager

Adobe Launch

CRM systems

Description du poste

Brunswick Corporation seeks a Sr. Digital Analyst to partner with marketing, product, and data teams. You will transform complex datasets into actionable insights, develop predictive models, and advise on digital product strategy with AI-enabled tools where appropriate.

You will present findings to senior stakeholders to influence budget and channel decisions. In a hybrid role, you’ll collaborate across analytics, marketing, and engineering, build robust dashboards in Power BI, and help quantify