Digital Marketing Analyst

Placements24; Riverton (UT); Remote; USD 65,000 - 90,000; Full time

Benefits offered by this job

Fully remote work

Flexible scheduling

Comprehensive health, dental, and visi

Professional development & analytics证

Data-centric virtual work environment

Job summary

Placements24 is seeking a Data-driven Digital Marketing Analyst to join a fully remote team. The role focuses on measuring, analyzing, and reporting on the performance of all digital marketing campaigns, providing actionable insights to optimize ROI and uncover growth opportunities.

The ideal candidate excels in analytics, tool proficiency, and translating data into clear recommendations. You will analyze campaigns across SEO, SEM, social, email, and display channels, develop dashboards, run

Qualifications

• Bachelor's degree in Marketing, Statistics, Economics, Mathematics, or a related quantitative field.
• Proven experience as a Digital Marketing Analyst or in a similar data analysis role.
• Proficiency with web analytics tools such as Google Analytics, Adobe Analytics, or similar.
• Strong understanding of digital marketing channels and campaign methodologies.
• Excellent analytical, problem-solving, and communication skills, with the ability to translate complex data into clear insights.

Responsibilities

• Track, measure, and analyze the performance of digital marketing campaigns across channels (SEO, SEM, social, email, display).
• Develop reports and dashboards to visualize KPIs and provide actionable insights to the team and stakeholders.
• Conduct A/B testing and experiments to optimize website performance and campaign effectiveness.
• Identify trends and insights to recommend strategic improvements for digital marketing efforts.
• Collaborate with cross-functional teams to ensure accurate data tracking and attribution modeling.

Skills

Analytical thinking

Communication

Digital marketing knowledge

Statistical thinking

Education

Bachelor's degree

Tools

Google Analytics

Adobe Analytics

Excel/Spreadsheet

Job description

About the Role

Our client is looking for a data-driven and analytical Digital Marketing Analyst to join their remote team. This role is critical for measuring, analyzing, and reporting on the performance of all digital marketing campaigns and initiatives. You will provide actionable insights to optimize strategies, improve ROI, and identify new opportunities for growth. The ideal candidate possesses strong analytical skills, is proficient with various analytics tools, and has a keen understanding of the digital marketing landscape.

Key Responsibilities

• Track, measure, and analyze the performance of digital marketing campaigns across various channels (SEO, SEM, social media, email, display advertising).
• Develop comprehensive reports and dashboards to visualize key performance indicators (KPIs) and provide actionable insights to the marketing team and stakeholders.
• Conduct A/B testing and other experiments to optimize website performance, landing pages, and campaign effectiveness.
• Identify trends, patterns, and insights from data to recommend strategic improvements for digital marketing efforts.
• Collaborate with cross-functional teams to ensure accurate data tracking and attribution modeling.

Requirements

• Bachelor's degree in Marketing, Statistics, Economics, Mathematics, or a related quantitative field.
• Proven experience as a Digital Marketing Analyst or in a similar data analysis role.
• Proficiency with web analytics tools such as Google Analytics, Adobe Analytics, or similar.
• Strong understanding of digital marketing channels and campaign methodologies.
• Excellent analytical, problem-solving, and communication skills, with the ability to translate complex data into clear insights.

Benefits

• Competitive salary and performance-based incentives.
• Fully remote work opportunity with flexible scheduling.
• Comprehensive health, dental, and vision insurance.
• Opportunities for professional development and data analytics certifications.
• A data-centric and supportive virtual work environment.