Marketing Data Analyst — Hybrid (Power BI & SQL)

Optimal; Austin (TX); Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

Flexible Time Off

Health insurance (medical, dental,视)

Job summary

Optimal is seeking a Marketing Data Analyst to join our Business Intelligence team in Austin. You will partner with Paid Media and SEO to quantify client performance, maintain reporting suites, and build new dashboards in Power BI, Excel, and Google Sheets.

The role emphasizes automation, data interpretation, and actionable insights across platforms like Google Ads, Meta, and Bing. You will contribute to process improvements, reduce repetitive tasks, and detect anomalies to alert account

Qualifications

• 4-year Bachelor’s degree in mathematics, statistics, MIS, analytics, data science, BI, or related field.
• 2+ years of experience in performance marketing analytics.
• Experience with Power BI, Tableau or similar platforms.
• 2+ years of SQL experience.
• Proficiency in Google Analytics and Excel.
• Knowledge of PPC/SEO analytics is a plus.

Responsibilities

• Create custom reports and dashboards for high value clients using Power BI, Excel, and Google Sheets.
• Automate reports and data pulls from Google Ads, Meta, Bing, LinkedIn, and other sources.
• Define processes to reduce manual work and improve BI documentation.
• Interpret data from Google Analytics and ads platforms to derive actionable insights.

Skills

Power BI

SQL

Google Analytics

Excel Pivot Tables

Education

Bachelor's degree in math/stats/analytics or related field

Tools

Tableau

Job description

Optimal is seeking a Marketing Data Analyst to join our Business Intelligence team in Austin. You will partner with Paid Media and SEO to quantify client performance, maintain reporting suites, and build new dashboards in Power BI, Excel, and Google Sheets.

The role emphasizes automation, data interpretation, and actionable insights across platforms like Google Ads, Meta, and Bing. You will contribute to process improvements, reduce repetitive tasks, and detect anomalies to alert account