Hybrid Customer Advocacy Content & Activation Leader

Thomson Reuters; Eagan (MN); Hybrid; USD 100,000 - 186,000; Full time

Benefits offered by this job

Hybrid Work Model

Flex My Way

Career Development and Growth

Industry Competitive Benefits

Job summary

Thomson Reuters in the United States is seeking a Customer Advocacy Content & Activation Manager to lead the end-to-end process of customer stories. You will recruit advocates, decide formats, and produce case studies, videos, reviews, and social proofs for sales and marketing.

You’ll collaborate with sales, marketing, and partners, building a searchable proof library and shaping priorities to maximize business impact.

Qualifications

• 7+ years in customer advocacy or content marketing.
• Ability to turn raw customer evidence into stories and multiple asset formats.
• Experience building trusted relationships with senior executives and guiding their stories through approvals.
• Results-driven—tie usage of proof to deals, pipeline, and campaigns.
• Experience partnering with sales teams to drive adoption of content across a large organization.
• Strong organization skills; keep a busy pipeline and a clean proof library.
• Hands-on experience with AI writing/analysis tools and applying them to workflows.

Responsibilities

• Grow our advocate pipeline by increasing volume, quality, and diversity of participants.
• Run lightweight campaigns and communications to keep advocacy top of mind at key moments.
• Review nominations and recordings to assess story strength and fit for formats: case studies, social proof, references, video.
• Decide which stories move forward and which format fits each one.
• Work with marketing to define the customer content we need and prioritize against business goals.
• Mine survey data, call recordings, and interviews for proof points and quotes.
• Transform a single engagement into multiple reusable assets to speed up pipeline and campaign performance.

Skills

Customer advocacy

Content marketing

Storytelling

B2B tech

Relationship building

AI tools

Job description

Thomson Reuters in the United States is seeking a Customer Advocacy Content & Activation Manager to lead the end-to-end process of customer stories. You will recruit advocates, decide formats, and produce case studies, videos, reviews, and social proofs for sales and marketing.

You’ll collaborate with sales, marketing, and partners, building a searchable proof library and shaping priorities to maximize business impact.