Customer Advocacy Content Strategist & Activation Lead

USA018 Thomson Reuters Holdings Inc.; Eagan (MN); Hybrid; USD 100,000 - 186,000; Full time

Benefits offered by this job

Hybrid Work Model

Flexible vacation policy

Mental health days

Tuition reimbursement

Employee incentives

Job summary

Thomson Reuters is seeking a Customer Advocacy Content & Activation Manager to own the process of building and sharing customer stories. You’ll turn interviews, surveys, and calls into case studies, videos, and social proof, enabling sales and marketing to use proof at the point of decision.

You will grow the advocate network, run campaigns, and decide formats, while leveraging AI to scale creation and maintain quality and approvals. Hybrid US role with strong growth potential.

Qualifications

• 7+ years in customer advocacy, customer marketing, or content marketing in a B2B tech setting.
• Proven ability to turn raw customer evidence into multiple asset formats that drive business impact.
• Experience guiding stories through executive reviews and legal approvals with customer consent.
• Results-focused: tie proof usage to deal progression, win rates, and pipeline.
• Experience partnering with sales to drive content adoption across a large organization.
• Strong organization to manage a busy proof library and repeatable workflows.
• Hands-on with AI tools for writing and analysis, with quality human review.

Responsibilities

• Grow the advocate pipeline by increasing volume, quality, and diversity of participants.
• Run lightweight campaigns to keep advocacy top of mind during deals and campaigns.
• Review nominations, responses, and content to assess story strength.
• Decide which stories move forward and which formats fit each one.
• Maintain visibility of progress and next steps for every story.
• Turn each engagement into multiple reusable assets to speed up pipeline.
• Organize and publish a searchable, up-to-date customer proof library.
• Use AI to source, draft, and repurpose stories with templates and prompts.
• Collaborate with sales to provide fast access to references and proof points.
• Analyze impact of customer proof to improve content strategy and results.

Skills

Customer advocacy

Content marketing

Storytelling

AI tools

Excellent writing

Cross-functional collaboration

Relationship management

Tools

ReferenceEdge

UserEvidence

Influitive

Job description

Thomson Reuters is seeking a Customer Advocacy Content & Activation Manager to own the process of building and sharing customer stories. You’ll turn interviews, surveys, and calls into case studies, videos, and social proof, enabling sales and marketing to use proof at the point of decision.

You will grow the advocate network, run campaigns, and decide formats, while leveraging AI to scale creation and maintain quality and approvals. Hybrid US role with strong growth potential.