Customer Advocacy Content & Activation Lead

Thomson Reuters; Frisco (TX); Híbrido; USD 100.000 - 186.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid work model

Comprehensive benefits

Descripción de la vacante

Thomson Reuters is seeking a Customer Advocacy Content & Activation Manager to find, build, and share customer stories that help buyers choose us. You will own the process behind customer stories—from recruiting advocates to producing case studies, videos, reviews, and other content—and enable sales and marketing to access proof quickly.

You’ll collaborate with sales, marketing, and partner teams with the autonomy to set priorities and visibility to impact.

Formación

• 7+ years in customer advocacy, customer marketing, or content marketing at a B2B technology or high-growth organization.
• Experience turning raw customer evidence into compelling stories and multiple asset formats.
• Experience partnering with sales teams and driving adoption of content across a large, matrixed organization.

Responsabilidades

• Grow our advocate pipeline by increasing volume, quality, and diversity of participating customers.
• Find and qualify the best stories and decide formats (case study, social proof, reference, video, or peer review).
• Turn one story into many assets with marketing leadership to align with business goals.
• Use AI to speed up sourcing, drafting, and repurposing of customer stories and build repeatable workflows.
• Put proof in sellers' hands by making content easy to find and use, aligning assets to segments and deal stages.
• Measure impact by analyzing usage and business results and identifying content gaps and improvements.

Conocimientos

Customer advocacy

Content marketing

Storytelling

AI tools

Sales collaboration

Organization

Writing

Proactive mindset

Advocacy platforms

Descripción del empleo

Thomson Reuters is seeking a Customer Advocacy Content & Activation Manager to find, build, and share customer stories that help buyers choose us. You will own the process behind customer stories—from recruiting advocates to producing case studies, videos, reviews, and other content—and enable sales and marketing to access proof quickly.

You’ll collaborate with sales, marketing, and partner teams with the autonomy to set priorities and visibility to impact.