Customer Advocacy Story Architect & Activation Lead

Thomson Reuters; Ann Arbor (MI); Hybride; USD 100 000 - 160 000; Plein temps

Avantages offerts par ce poste

Hybrid work model

Flex My Way program

Career development & growth

Industry competitive benefits

Culture of inclusion and balance

Social impact and volunteering days

Résumé du poste

Thomson Reuters seeks a Customer Advocacy Content & Activation Manager to own the end-to-end process of customer stories. You will recruit advocates, decide which stories to pursue, and create case studies, videos, reviews, and other assets for sales and marketing use.

Collaborate with sales, marketing, and partner teams to ensure customer proof drives business impact and trust. You’ll turn one engagement into many assets, build a searchable proof library, and apply AI tools to accelerate

Qualifications

• 7+ years in customer advocacy, customer marketing, or content marketing in B2B tech or high-growth firms.
• Ability to turn raw customer evidence into stories and multiple assets with strong editorial judgment.
• Experience guiding stories through executive reviews and legal approvals.
• Proven ability to collaborate with sales and marketing to drive adoption of content.

Responsabilités

• Grow advocate pipeline by boosting awareness and engagement across sales, CS, and marketing.
• Review nominations, surveys, and recordings to assess story quality and fit.
• Decide formats for stories: case studies, social proof, references, videos, or peer reviews.
• Transform one engagement into multiple reusable assets to accelerate pipeline and campaigns.
• Organize a searchable, up-to-date customer proof library for easy access by sellers.
• Use AI tools to source, draft, and repurpose stories while maintaining quality and approvals.

Connaissances

Advocacy strategy

Storytelling

Stakeholder mgmt

AI tools

Content marketing

Outils

ReferenceEdge

UserEvidence

Influitive

Description du poste

Thomson Reuters seeks a Customer Advocacy Content & Activation Manager to own the end-to-end process of customer stories. You will recruit advocates, decide which stories to pursue, and create case studies, videos, reviews, and other assets for sales and marketing use.

Collaborate with sales, marketing, and partner teams to ensure customer proof drives business impact and trust. You’ll turn one engagement into many assets, build a searchable proof library, and apply AI tools to accelerate