Customer Advocacy Content & Activation Lead

Thomson Reuters; Ann Arbor (MI); Hybrid; USD 100,000 - 186,000; Full time

Benefits offered by this job

Hybrid Work Model

401k with company match

Mental health days

Tuition reimbursement

Job summary

Thomson Reuters is seeking a Customer Advocacy Content & Activation Manager to own the end-to-end process of customer stories—from sourcing advocates to turning insights into case studies, videos, and social proof. You’ll partner with sales, marketing, and partners to ensure proof is easy to find and ready to use in deals and campaigns.

You’ll lead AI-assisted workflows, develop templates, and establish a proof library that scales across segments, solutions, and deal stages, while measuring

Qualifications

• 7+ years in customer advocacy, customer marketing, or content marketing in B2B tech or high-growth firms.
• Proven ability to turn raw customer evidence into compelling stories across multiple formats.
• Experience building trusted relationships with customers including senior executives, guiding stories through approvals.

Responsibilities

• Grow the advocate pipeline by increasing volume, quality, and diversity of participating customers.
• Find and qualify the best stories by reviewing nominations, surveys, and content; decide formats for each story.
• Turn one story into multiple assets and publish a searchable customer proof library.
• Work with marketing to define needed content and prioritize it against business goals.
• Use AI tools to speed up sourcing, drafting, and repurposing stories while maintaining quality.

Skills

Customer advocacy

Content marketing

Customer marketing

Storytelling

Job description

Thomson Reuters is seeking a Customer Advocacy Content & Activation Manager to own the end-to-end process of customer stories—from sourcing advocates to turning insights into case studies, videos, and social proof. You’ll partner with sales, marketing, and partners to ensure proof is easy to find and ready to use in deals and campaigns.

You’ll lead AI-assisted workflows, develop templates, and establish a proof library that scales across segments, solutions, and deal stages, while measuring