Customer Advocacy Content & Activation Lead

Thomson Reuters; Eagan, Frisco, Ann Arbor (MN, TX, MI); Hybrid; USD 100,000 - 186,000; Full time

Benefits offered by this job

Hybrid work

Flexible vacation

Mental Health days

401k with match

Paid holidays

Tuition reimbursement

Employee stock purchase plan

Job summary

Thomson Reuters Corp. seeks a Customer Advocacy Content & Activation Manager to source and shape customer stories that help buyers decide to work with us.

You will own the end-to-end process—from sourcing advocates to producing case studies, videos, and social proofs, and ensuring sales and marketing teams can access proof quickly. Collaborating with sales, marketing, and partners, you’ll prioritize content aligned to go-to-market goals, track impact, and optimize workflows with AI tools while

Qualifications

• 7+ years in customer advocacy, customer marketing, or content marketing at a B2B tech or high-growth org.
• Track record turning raw customer evidence into compelling stories and multi-format assets.
• Experience guiding customer stories through communications and legal approvals.

Responsibilities

• Grow advocate pipeline by increasing volume and quality of participants.
• Find and qualify the best stories and decide formats (case study, social proof, video, etc.).
• Turn one story into multiple assets for faster pipeline progression.
• Use AI to source, draft, and repurpose stories while maintaining quality and approvals.
• Publish and maintain a searchable customer-proof library.
• Partner with sales to ensure assets meet segment and stage needs.
• Measure impact of customer proof on deals, campaigns, and pipeline.

Skills

Customer advocacy

Content marketing

Storytelling

Editing

Project management

AI tools

Stakeholder management

Written communication

Tools

ReferenceEdge

UserEvidence

Influitive

Job description

Thomson Reuters Corp. seeks a Customer Advocacy Content & Activation Manager to source and shape customer stories that help buyers decide to work with us.

You will own the end-to-end process—from sourcing advocates to producing case studies, videos, and social proofs, and ensuring sales and marketing teams can access proof quickly. Collaborating with sales, marketing, and partners, you’ll prioritize content aligned to go-to-market goals, track impact, and optimize workflows with AI tools while