Hybrid Content Licensing Associate (Sales)

YGS Group; York (York County); Hybrid; USD 42,000 - 62,000; Full time

Job summary

The YGS Group in York, PA is seeking a Junior Account Executive to grow our content licensing business by identifying opportunities and developing partnerships across brands, agencies, publishers, and platforms.

In this hybrid role you will manage the full sales cycle from outreach through contracts, while delivering solutions that align with clients' marketing goals. A strong communicator with relationship-building skills will thrive in this position.

Qualifications

• High school diploma or GED.
• Strong verbal and written communication skills.
• Excellent interpersonal and relationship-building abilities.
• Ability to communicate confidently and professionally with prospective clients by phone and email.
• Strong organizational, time-management, and prioritization skills.
• Ability to manage multiple responsibilities while maintaining attention to detail.
• Self-motivated, adaptable, and comfortable working both independently and collaboratively.
• Proficiency in Microsoft Word, Excel, PowerPoint, and Outlook.
• Valid driver's license and reliable transportation.
• Bachelor's degree in Business Administration, Marketing, Communications, or a related field.
• 1–2 years of experience in sales or business development is preferred.
• Experience using CRM software, preferably Salesforce.
• Familiarity with publishing, media, marketing, or content licensing.

Responsibilities

• Identify and pursue new licensing opportunities with brands, advertising agencies, publishers, platforms, and technology companies.
• Generate new revenue through the sale of content licensing and usage rights across multiple channels.
• Connect with prospective clients through phone calls, emails, and other outreach activities.
• Ask thoughtful questions to understand clients' business needs, marketing objectives, and potential licensing opportunities.
• Present solutions, address objections, and guide prospects through the sales process.
• Research potential clients and identify key decision-makers in marketing, communications, and PR.
• Work toward individual, team, and publisher sales goals.
• Manage the sales cycle from prospecting and initial outreach through proposals, contract execution, and renewals.
• Build and maintain strong relationships with clients, brands, and the agencies representing them.
• Develop an understanding of clients' marketing strategies, budgets, and business objectives to identify additional opportunities.
• Respond promptly and professionally to client inquiries, emails, and phone calls.
• Provide clients with the information needed to make informed licensing decisions.
• Identify opportunities to expand existing relationships and support long-term partnerships.
• Learn licensing requirements, guidelines, and brand standards.

Skills

Verbal and written communication

Interpersonal skills

Organizational skills

Time management

CRM software experience

MS Office proficiency

Driver's license

Education

Bachelor's degree in Business Administration, Marketing, Communications, or related field

Tools

Salesforce

Job description

The YGS Group in York, PA is seeking a Junior Account Executive to grow our content licensing business by identifying opportunities and developing partnerships across brands, agencies, publishers, and platforms.

In this hybrid role you will manage the full sales cycle from outreach through contracts, while delivering solutions that align with clients' marketing goals. A strong communicator with relationship-building skills will thrive in this position.