Strategic Brand Manager, CPG (Energy & Plant-Based)

The Campbell's Company; Camden (NJ); On-site; USD 98,000 - 135,000; Full time

Benefits offered by this job

Health and dental benefits beginning 1

401(k) matching with immediate vesting

Unlimited sick time & PTO

On-site fitness center

On-site daycare (Bright Horizons)

Employee Resource Groups

Job summary

Campbell's is seeking a Senior Brand Manager to lead growth for V8 Energy and Pacific Plant-Based Beverage. You will translate brand strategy into high-impact initiatives, work with cross-functional teams, and apply analytics to drive in-year performance.

Ideal candidates have 4+ years in brand management in CPG, strong communication skills, and a results-oriented mindset. MBA is a plus. This is a full-time, on-site role in New Jersey with a comprehensive benefits package.

Qualifications

• Must have a Bachelor’s degree.
• Strong analytical and problem-solving skills with ability to translate data into insights.
• Demonstrated ability to manage projects and collaborate cross-functionally.
• Strong communication and presentation skills.
• Proactive, curious, and growth-oriented mindset.
• Strong business and financial acumen with analytical rigor.
• Ability to manage multiple projects under tight deadlines in a dynamic environment.

Responsibilities

• Transform consumer, shopper, and customer insights into clear, actionable opportunities that shape in-year brand decisions and improve business performance.
• Build a strong understanding of category dynamics and human behavior to inform recommendations that unlock incremental growth.
• Bring brand strategy to life by translating positioning and guardrails into high-impact initiatives that drive relevance and consistency across touchpoints.
• Identify and act on near-term growth opportunities through a combination of performance analytics, competitive insights, and market trends.
• Drive business performance by translating data into clear narratives, identifying root causes, and recommending actions that improve in-year results.
• Enable strong commercial execution by partnering cross-functionally to align plans, manage tradeoffs, and support delivery of financial and demand targets.
• Contribute to the development and execution of innovation initiatives that strengthen the pipeline and deliver meaningful impact in market.
• Support the delivery and optimization of integrated marketing plans by connecting insights, execution, and performance measurement to improve ROI.

Skills

Analytical thinking

Project management

Communication & presentation

Business acumen

Cross-functional collaboration

Deadline-driven

Education

Bachelor’s degree

MBA beneficial

Job description

Campbell's is seeking a Senior Brand Manager to lead growth for V8 Energy and Pacific Plant-Based Beverage. You will translate brand strategy into high-impact initiatives, work with cross-functional teams, and apply analytics to drive in-year performance.

Ideal candidates have 4+ years in brand management in CPG, strong communication skills, and a results-oriented mindset. MBA is a plus. This is a full-time, on-site role in New Jersey with a comprehensive benefits package.