Hybrid B2B Marketing Manager — Tech Campaigns & Demand Gen

HireScore; Novi (MI); Hybrid; USD 75,000 - 95,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

Disability and life insurance

401(k) plan with profit sharing and ES

Vacation, sick time, paid holidays

Relocation assistance

Job summary

ThermoAnalytics, Inc. seeks an Integrated Marketing Manager to join our marketing team in Novi, Michigan or Calumet, Michigan. This full-time role offers a hybrid remote schedule with weekly onsite hours.

You'll work closely with the Director of Marketing, technical experts, and sales to execute integrated campaigns that strengthen brand visibility, generate qualified leads, and drive growth across automotive, aerospace, and defense markets. This is a hands-on, growth-oriented role.

Qualifications

• Bachelor’s degree in marketing, business, communications or related field.
• Minimum of 3 years marketing experience in B2B environments.
• Hands-on with HubSpot, LinkedIn Campaign Manager, Google Ads and WordPress preferred.
• Strong analytics, reporting and dashboard-building skills.

Responsibilities

• Plan, build, and execute demand generation campaigns across channels.
• Create campaign briefs, timelines and creative requirements with design.
• Coordinate with product, engineers and sales to develop technical assets.
• Run A/B tests and optimize messaging, landing pages and CTR.
• Monitor budgets, ROIs, and report on KPIs to improve pipeline impact.

Skills

Integrated marketing

Campaign management

HubSpot

LinkedIn Campaign Manager

Google Ads

WordPress

A/B testing

Analytics & dashboards

Cross-functional collaboration

Education

Bachelor’s degree in marketing, business, communications

Tools

HubSpot

LinkedIn Campaign Manager

Google Ads

WordPress

Job description

ThermoAnalytics, Inc. seeks an Integrated Marketing Manager to join our marketing team in Novi, Michigan or Calumet, Michigan. This full-time role offers a hybrid remote schedule with weekly onsite hours.

You'll work closely with the Director of Marketing, technical experts, and sales to execute integrated campaigns that strengthen brand visibility, generate qualified leads, and drive growth across automotive, aerospace, and defense markets. This is a hands-on, growth-oriented role.