Integrated Marketing Manager

ThermoAnalytics, Inc.; Calumet (MI); Hybrid; USD 75,000 - 95,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

401(k) with profit sharing and stock"s

Job summary

ThermoAnalytics, Inc. seeks an Integrated Marketing Manager to join the marketing team in Novi, MI or Calumet, MI.

This full-time role offers a hybrid remote schedule with weekly onsite hours, collaborating with marketing, sales, and technical teams to drive demand generation and brand visibility. You’ll manage campaigns across channels, develop assets, test messaging, and optimize performance, leveraging HubSpot, Google Ads, LinkedIn, and WordPress expertise to generate qualified leads in

Qualifications

• Bachelor's degree in marketing, business, communications, or related field.
• Minimum of 3 years of marketing experience.
• Hands-on experience with HubSpot, LinkedIn Campaign Manager, Google Ads, and WordPress preferred.
• Strong analytical skills and ability to build dashboards.
• Proven success with A/B testing and optimizing campaigns.

Responsibilities

• Campaign Execution & Content Coordination: manage campaigns across multiple channels; plan, build, and execute demand gen initiatives.
• Develop briefs, timelines, and creative requirements with design teams.
• Coordinate with product teams, application engineers, and sales to produce technical assets such as webinars, whitepapers, ebooks, case studies, emails, landing pages, and blog posts.
• Drive A/B testing of messaging, subject lines, content, and landing pages to improve performance.
• Manage day-to-day campaign optimization to maximize CTR, conversion, pipeline impact, and cost efficiency.
• Ensure messaging aligns with personas, funnel stages, and brand positioning.

Skills

Integrated Marketing

Campaign Management

Digital Marketing

Analytics & Reporting

A/B Testing

Content Coordination

Team Collaboration

Project Management

HubSpot

LinkedIn Campaigns

Google Ads

WordPress

Education

Bachelor's degree in marketing, business, communications, or related field

Tools

HubSpot

LinkedIn Campaign Manager

Google Ads

WordPress

Job description

ThermoAnalytics, Inc., a leading provider of thermal and infrared simulation software and services, seeks an Integrated Marketing Manager to join their growing marketing team in either Novi, Michigan or Calumet, Michigan. This full-time role offers the opportunity for a hybrid remote schedule, with weekly onsite/in-office hours.

This role is ideal for a hands-on B2B marketer who enjoys turning strategy into action, bringing technical stories to life, and keeping multi-channel campaigns moving from concept to launch. You’ll work closely with the Director of Marketing, technical experts, and sales teams to execute integrated marketing campaigns that strengthen brand visibility, support business growth, and generate qualified leads across key markets including automotive, aerospace, and defense. This position is also a strong growth opportunity for someone looking to develop into a demand generation leader by mastering digital acquisition, testing, reporting, and full-funnel campaign management.

What We Offer.

• $75,000 - $95,000 annual starting wage based on your knowledge and experience.
• Comprehensive core benefits that include medical, dental, vision, disability and life insurance.
• 401(k) retirement plan, profit sharing, and employee stock options.
• Work-life benefits with competitive vacation, sick and paid time off, and paid holidays.
• Relocation assistance, if needed.

What You’ll Do.

Campaign Execution & Content Coordination

• Act as project manager for marketing campaigns – plan, build, and execute demand generation initiatives across multiple channels.
• Develop campaign briefs, timelines, and creative requirements in collaboration with design teams.
• Coordinate with product teams, application engineers, and sales to produce high-value technical assets, including webinars, whitepapers, eBooks, case studies, emails, landing pages, and blog posts tailored to target audiences.
• Drive A/B testing of messaging, subject lines, content, and landing pages to improve performance and meet creation rates.
• Manage day-to-day campaign optimization to maximize CTR, conversion rates, pipeline impact, and cost efficiency.
• Ensure all messaging aligns with target personas, funnel stages, and brand positioning, serving as the go-to guide for content and campaign asset consistency.

Paid Media Management & Analytics

• Manage LinkedIn Campaign Manager programs, including sponsored content and conversation ads.
• Run Google Search & Display campaigns, including keyword strategy, ad copy development, and bid management.
• Monitor budgets, pacing, and performance; adjust campaigns as needed to ensure pipeline and ROI goals are met.
• Track and report on core KPIs and pipeline contribution, providing actionable insights and recommendations to improve campaign ROI and channel efficiency.

What We’re Looking For.

• Bachelor’s degree in marketing, business, communications, or a related field.
• Minimum of 3 years of marketing experience required.
• Hands-on experience with HubSpot, LinkedIn Campaign Manager, Google Ads and WordPress highly preferred.
• Strong analytical and reporting skills, including building dashboards (HubSpot preferred).
• Demonstrated success with A/B testing campaign content and optimizing for conversions.
• Excellent organization skills and strong attention to detail.
• Growth mindset with a strong desire to learn new tools and expand marketing expertise.
• Comfortable working cross-functionally with marketing, sales, technical experts, and product teams.
• To conform to U.S. Government regulations, applicants must be a United States citizen or a lawful permanent resident of the United States. Final candidates may be required to undergo a thorough background check.

ThermoAnalytics is an Equal Opportunity Employer.