Marketing Manager

Newsletter Jobs; Michigan; Hybrid; USD 70,000 - 95,000; Full time

Job summary

Newsletter Jobs is seeking a Marketing Manager to lead a growing B2B marketing program for a software company serving the manufacturing sector. This hands-on role combines strategy with execution across campaigns, content, and channel analytics.

You will partner with sales, manage external partners, and drive lead generation while ensuring alignment with company leadership. Hybrid work in Southwest Michigan is offered with occasional travel.

Qualifications

• 3+ years of marketing experience in B2B software or industrial markets.
• Experience owning campaigns across multiple channels.
• Strong writing, PM, and communication skills.
• Experience with digital marketing, email campaigns, CRM, analytics.
• Ability to work independently and manage outside partners.
• Bachelor’s degree in Marketing/Communications or equivalent.

Responsibilities

• Develop and execute the annual marketing plan with budget and goals.
• Lead marketing across content, email, digital channels, site, social, events.
• Create programs to build awareness, generate leads, and strengthen customer relationships.
• Partner with sales on messaging, follow-up, and lead quality.
• Develop content such as case studies, newsletters, pages, decks, and sales materials.
• Manage outside marketing partners and guide a part-time digital marketing coordinator.
• Track campaign performance and adjust based on leads, engagement, and ROI.

Skills

Marketing strategy

B2B marketing

Content marketing

Digital marketing

CRM systems

Marketing analytics

Strong writing

Project management

Communication

Education

Bachelor’s degree in Marketing/Communications

Tools

CRM platforms

Job description

Marketing Manager

Our client is looking for a Marketing Manager to lead a growing B2B marketing program for a software company serving the manufacturing industry. This is a hands-on opportunity for someone who enjoys setting strategy, creating campaigns, working closely with sales, and measuring what produces results.

Location:

Southwest Michigan | Hybrid: 3 days onsite, 2 days remote

Responsibilities

• Develop and execute the annual marketing plan, including campaigns, priorities, budget, and performance goals.
• Lead marketing across content, email, digital channels, the website, social media, trade shows, and industry events.
• Create programs that build awareness, generate qualified leads, and strengthen relationships with existing customers.
• Partner with sales and leadership on messaging, campaign follow-up, and lead quality.
• Develop content such as case studies, newsletters, website pages, presentations, and sales materials.
• Manage outside marketing partners and guide a part-time digital marketing coordinator.
• Track campaign performance and recommend changes based on leads, engagement, and return on investment.

Qualifications

• At least 3 years of marketing experience, preferably in B2B software, technology, manufacturing, or another industrial market.
• Experience owning and executing marketing programs across several channels, rather than specializing in only one.
• Strong writing, project management, and communication skills.
• Experience with digital marketing, email campaigns, CRM systems, website content, and marketing analytics.
• Ability to work independently, manage outside partners, and collaborate with sales and company leadership.
• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent professional experience.
• Ability to work onsite three days per week in Southwest Michigan and travel up to 10%.