B2B Software Marketing Manager — Hybrid Lead Gen

Venteon; Michigan; Hybrid; USD 80,000 - 105,000; Full time

Job summary

Venteon is partnering with a software company serving the manufacturing industry to hire a Marketing Manager. You will lead a growing B2B program, set strategy, create campaigns, and align with sales while measuring results.

Hybrid role in Southwest Michigan: three days onsite and two remote. You will manage content, events, digital channels, and partnerships, while tracking performance and refining campaigns to drive qualified leads.

Qualifications

• At least 3 years of marketing experience in B2B software, technology, manufacturing, or related industrial market.
• Experience owning and executing marketing programs across multiple channels, not limited to one.
• Strong writing, project management, and communication skills.
• Experience with digital marketing, email campaigns, CRM systems, website content, and marketing analytics.
• Ability to work independently, manage outside partners, and collaborate with sales and leadership.
• Bachelor’s degree in Marketing, Communications, Business, or related field, or equivalent professional experience.
• Ability to work onsite three days per week in Southwest Michigan and travel up to 10%.

Responsibilities

• Develop and execute the annual marketing plan, including campaigns, priorities, budget, and performance goals.
• Lead marketing across content, email, digital channels, the website, social media, trade shows, and industry events.
• Create programs that build awareness, generate qualified leads, and strengthen relationships with existing customers.
• Partner with sales and leadership on messaging, campaign follow-up, and lead quality.
• Develop content such as case studies, newsletters, website pages, presentations, and sales materials.
• Manage outside marketing partners and guide a part-time digital marketing coordinator.
• Track campaign performance and recommend changes based on leads, engagement, and ROI.

Skills

Marketing strategy

Lead generation

Content creation

Digital marketing

Email campaigns

CRM systems

Marketing analytics

Project management

Communication skills

Education

Bachelor’s degree in Marketing, Communications, Business, or related field

Tools

CRM systems

Marketing analytics tools

Job description

Venteon is partnering with a software company serving the manufacturing industry to hire a Marketing Manager. You will lead a growing B2B program, set strategy, create campaigns, and align with sales while measuring results.

Hybrid role in Southwest Michigan: three days onsite and two remote. You will manage content, events, digital channels, and partnerships, while tracking performance and refining campaigns to drive qualified leads.