B2B Integrated Marketing Manager — Growth & Demand Gen (Hybrid)

ThermoAnalytics, Inc.; Calumet (MI); Hybrid; USD 75,000 - 95,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

401(k) with profit sharing and stock"s

Job summary

ThermoAnalytics, Inc. seeks an Integrated Marketing Manager to join the marketing team in Novi, MI or Calumet, MI.

This full-time role offers a hybrid remote schedule with weekly onsite hours, collaborating with marketing, sales, and technical teams to drive demand generation and brand visibility. You’ll manage campaigns across channels, develop assets, test messaging, and optimize performance, leveraging HubSpot, Google Ads, LinkedIn, and WordPress expertise to generate qualified leads in

Qualifications

• Bachelor's degree in marketing, business, communications, or related field.
• Minimum of 3 years of marketing experience.
• Hands-on experience with HubSpot, LinkedIn Campaign Manager, Google Ads, and WordPress preferred.
• Strong analytical skills and ability to build dashboards.
• Proven success with A/B testing and optimizing campaigns.

Responsibilities

• Campaign Execution & Content Coordination: manage campaigns across multiple channels; plan, build, and execute demand gen initiatives.
• Develop briefs, timelines, and creative requirements with design teams.
• Coordinate with product teams, application engineers, and sales to produce technical assets such as webinars, whitepapers, ebooks, case studies, emails, landing pages, and blog posts.
• Drive A/B testing of messaging, subject lines, content, and landing pages to improve performance.
• Manage day-to-day campaign optimization to maximize CTR, conversion, pipeline impact, and cost efficiency.
• Ensure messaging aligns with personas, funnel stages, and brand positioning.

Skills

Integrated Marketing

Campaign Management

Digital Marketing

Analytics & Reporting

A/B Testing

Content Coordination

Team Collaboration

Project Management

HubSpot

LinkedIn Campaigns

Google Ads

WordPress

Education

Bachelor's degree in marketing, business, communications, or related field

Tools

HubSpot

LinkedIn Campaign Manager

Google Ads

WordPress

Job description

ThermoAnalytics, Inc. seeks an Integrated Marketing Manager to join the marketing team in Novi, MI or Calumet, MI.

This full-time role offers a hybrid remote schedule with weekly onsite hours, collaborating with marketing, sales, and technical teams to drive demand generation and brand visibility. You’ll manage campaigns across channels, develop assets, test messaging, and optimize performance, leveraging HubSpot, Google Ads, LinkedIn, and WordPress expertise to generate qualified leads in