Hybrid Integrated Marketing Manager - B2B Demand Gen

ThermoAnalytics, Inc.; Novi (MI); Hybrid; USD 75,000 - 95,000; Full time

Benefits offered by this job

Competitive starting wage

Comprehensive benefits package

401(k) retirement plan, profit sharing

Paid time off & holidays

Relocation assistance

Job summary

ThermoAnalytics, Inc. in Novi, MI (or Calumet, MI) seeks an Integrated Marketing Manager to join the growing marketing team.

This full-time, hybrid role focuses on turning strategy into action, running multi-channel campaigns, and generating qualified leads across automotive, aerospace, and defense markets. You will collaborate with the Director of Marketing, technical experts, and sales to create technical assets such as webinars, whitepapers, case studies, emails, landing pages, and blog

Qualifications

• Bachelor’s degree in marketing, business, communications, or a related field.
• Minimum of 3 years of marketing experience.
• Hands-on experience with HubSpot, LinkedIn Campaign Manager, Google Ads and WordPress highly preferred.
• Strong analytical and reporting skills, including building dashboards (HubSpot preferred).
• Demonstrated success with A/B testing campaign content and optimizing for conversions.
• Excellent organization skills and strong attention to detail.
• Growth mindset with a strong desire to learn new tools and expand marketing expertise.
• Comfortable working cross-functionally with marketing, sales, technical experts, and product teams.
• To conform to U.S. Government regulations, applicants must be a United States citizen or a lawful permanent resident of the United States. Final candidates may be required to undergo a thorough background check.

Responsibilities

• Campaign Execution & Content Coordination: plan, build, and execute demand generation initiatives across multiple channels.
• Develop campaign briefs, timelines, and creative requirements in collaboration with design teams.
• Coordinate with product teams, application engineers, and sales to produce high-value technical assets, including webinars, whitepapers, eBooks, case studies, emails, landing pages, and blog posts.
• Drive A/B testing of messaging, subject lines, content, and landing pages to improve performance.
• Manage day-to-day campaign optimization to maximize CTR, conversion rates, pipeline impact, and cost efficiency.
• Ensure all messaging aligns with target personas, funnel stages, and brand positioning.

Education

Bachelor’s degree in marketing, business, communications, or a related field

Tools

HubSpot

LinkedIn Campaign Manager

Google Ads

WordPress

Job description

ThermoAnalytics, Inc. in Novi, MI (or Calumet, MI) seeks an Integrated Marketing Manager to join the growing marketing team.

This full-time, hybrid role focuses on turning strategy into action, running multi-channel campaigns, and generating qualified leads across automotive, aerospace, and defense markets. You will collaborate with the Director of Marketing, technical experts, and sales to create technical assets such as webinars, whitepapers, case studies, emails, landing pages, and blog