Hybrid B2B Growth Exec — Events & Sponsorships

Informa Group; Irving (TX); On-site; USD 85,000 - 120,000; Full time

Benefits offered by this job

401k match

Health insurance

Parental leave

ESP P program

Job summary

Informa Markets in Irving, TX is seeking a results-oriented Business Development Manager to drive revenue growth by identifying and securing new business opportunities across brands. You will engage senior decision-makers, develop tailored proposals, and manage the sales cycle from lead to close.

You will travel up to 50% for client meetings and industry events, collaborate with Marketing on campaigns, leverage Salesforce for accurate forecasts, and develop pricing strategies to maximize

Qualifications

• Bachelor’s degree or equivalent experience required.
• 5–7 years of B2B sales experience ideally in media, sponsorship, or B2B events with proven revenue achievement.
• Strong expertise in lead generation, consultative selling, and closing high-value deals.
• Excellent negotiation, communication, and relationship-building skills.
• Ability to develop creative solutions and identify new opportunities for growth.
• Proficiency in CRM systems (Salesforce preferred) for pipeline management and reporting.
• High energy and resilience to thrive in a competitive sales environment.
• Entrepreneurial mindset with a proactive approach to managing sales territory.
• Willingness to travel up to 50% for client meetings, industry events, and business development activities.

Responsibilities

• Identify and engage high-value prospects with compelling proposals, guiding them through the buying process.
• Apply consultative selling techniques to uncover customer needs and present tailored solutions.
• Build industry-specific knowledge by attending competitor events, analyzing market trends, and sharing insights across the team.
• Collaborate with Marketing to create packages and campaigns that attract new customers and support revenue growth.
• Leverage insights into customer buying trends to develop effective sales plans and approaches targeting new accounts.
• Use Salesforce to track client interactions, opportunities, and forecasts that are up to date and accurate.
• Represent Informa at industry events, competitor shows, and networking opportunities to generate leads and expand market reach.
• Build and maintain relationships with senior-level decision-makers to secure new partnerships and sponsorships.
• Conduct market research to identify emerging trends and opportunities for business growth.
• Actively engage with prospective clients to position Informa as a trusted partner in their industry.
• Prepare detailed reports on sales performance, market trends, and ROI for senior leadership.
• Develop pricing strategies and proposals to maximize profitability and close deals effectively.
• Meet or exceed daily, weekly, and monthly sales activity and revenue targets.

Skills

Lead generation

Consultative selling

Closing high-value deals

Negotiation

Communication

Relationship building

Entrepreneurial mindset

Willingness to travel

Education

Bachelor’s degree

Tools

Salesforce

Job description

Informa Markets in Irving, TX is seeking a results-oriented Business Development Manager to drive revenue growth by identifying and securing new business opportunities across brands. You will engage senior decision-makers, develop tailored proposals, and manage the sales cycle from lead to close.

You will travel up to 50% for client meetings and industry events, collaborate with Marketing on campaigns, leverage Salesforce for accurate forecasts, and develop pricing strategies to maximize