Director, Audience & Data Strategy

Omnicom Media; New York (NY); Hybrid; USD 180,000 - 260,000; Full time

Job summary

Comfluence seeks a Director of Audience and Data Strategy to lead audience initiatives across multiple lines of business for a high-profile client. Translate objectives into audience priorities, guiding planning, activation, and measurement to unlock growth and impact.

You will collaborate with strategy, planning, data science, and activation teams to convert first-, second-, and third-party data into actionable insights and drive audience-first adoption across the organization.

Qualifications

• 8+ years of experience in audience or data strategy, media strategy, marketing analytics, or related field.
• Proven ability to develop audience strategies tied to business objectives and lead multiple workstreams across units or portfolios.
• Strong fluency in media planning, targeting, activation, and measurement, including contribution to growth and incrementality.
• Deep knowledge of first-, second-, and third-party data; familiarity with data lakes, clean rooms, and responsible data use.
• Experience with audience research platforms (Nielsen, MRI, GWI) and data partner tools (CDPs, DMPs, DSPs).
• Excellent analytical judgment and storytelling; ability to translate findings into actionable recommendations.
• Outstanding prioritization and project management; mentoring colleagues in a complex, fast-paced environment.

Responsibilities

• Steward audience strategy across assigned LOBs, translating goals into audience priorities and recommendations for planning and activation.
• Synthesize research and data into compelling narratives revealing consumer needs, barriers, and growth opportunities.
• Collaborate with analytics and data science to define use cases and translate findings into practical audience solutions.
• Embed audience intelligence into briefs and activation plans; ensure definitions translate into targeting approaches across channels.
• Define audience learning agendas and measurement approaches to evaluate impact and business outcomes.
• Guide taxonomy implementation and maintenance with data operations, ensuring consistency across LOBs.
• Evaluate data sources and partnerships; recommend use cases to improve insight, segmentation, activation, and experiences.

Skills

Audience strategy

Data strategy

Media planning

Targeting activation

Measurement

Analytical storytelling

Project management

Mentoring

Stakeholder management

Tools

Nielsen

MRI

GWI

CDPs

DMPs

DSPs

Job description

Comfluence is seeking a Director of Audience and Data Strategy to lead audience strategy and insights across multiple lines of business for a high-profile, multi-vertical client. This role translates business objectives and enterprise transformation priorities into audience approaches that guide media planning, targeting, activation, and measurement, unlocking growth and strengthening business impact.

The Director’s time and responsibilities will be split across lines of business (LOBs). They will build a deep understanding of each business’s objectives, customers, and growth challenges, manage concurrent workstreams, and align priorities with team leadership and LOB stakeholders. Working closely with strategy, planning, investment, marketing sciences, data science, and activation teams, they will turn first-, second-, and third-party data into actionable insights and advance adoption of audience-first ways of working.

Key Responsibilities

Audience strategy and insights

• Steward audience strategy across assigned LOBs, translating business goals into clear audience priorities, segmentation frameworks, and recommendations for planning and activation.
• Synthesize research, behavioral signals, and first-, second-, and third-party data into compelling audience narratives that reveal consumer needs, barriers, and growth opportunities.
• Partner with analytics and data science to define use cases, shape analytical approaches, and translate findings into practical audience solutions and testable growth hypotheses.

Planning activation and measurement

• Embed audience intelligence into briefs, media strategies, and activation plans, ensuring strategic audience definitions translate into actionable targeting approaches across channels.
• Partner with marketing sciences and activation teams to define audience learning agendas and measurement approaches that evaluate audience impact, incrementality, and business outcomes.
• Guide audience taxonomy implementation and maintenance with data operations, establishing consistent definitions and documentation while accommodating LOB-specific needs.
• Evaluate data sources, platform capabilities, and potential partnerships; recommend use cases that improve audience insight, segmentation, activation, and consumer experiences.

Client partnership and team leadership

• Serve as a trusted audience and data strategy adviser to client and agency stakeholders, presenting clear recommendations and explaining complex solutions to technical and non-technical teams.
• Manage a portfolio of concurrent LOB workstreams, aligning scope, timelines, and resources with leadership; resolve competing demands and communicate tradeoffs early.
• Connect teams across LOBs, sharing relevant insights and methods, reducing duplicated effort, and identifying portfolio opportunities while preserving each business’s priorities.
• Set standards for analytical rigor, storytelling, and deliverable quality; mentor colleagues and guide contributors to build audience strategy capabilities across the team.
• Advance audience-first transformation through practical frameworks, stakeholder alignment, and adoption of new approaches; stay current on audience data, media, and technology.

Required Qualifications

• 8+ years of experience in audience or data strategy, media strategy, marketing analytics, or a related field, with demonstrated ownership of complex client engagements.
• Proven ability to develop audience strategies tied to business objectives and lead multiple workstreams across business units, categories, or client portfolios.
• Strong fluency in media planning, targeting, activation, and measurement, including how audience choices contribute to growth and incrementality.
• Deep knowledge of first-, second-, and third-party data and their use cases; working understanding of data lakes, clean rooms, user-level data, and responsible data use.
• Advanced proficiency with audience research and insights platforms such as Nielsen, MRI, and GWI, and familiarity with CDPs, DMPs, DSPs, and data partner offerings.
• Exceptional analytical judgment and storytelling skills, including the ability to navigate ambiguous datasets, explain limitations, and turn findings into clear recommendations.
• Excellent prioritization and project management skills, plus experience mentoring colleagues or leading project teams in a complex, fast-paced environment.

Preferred Qualifications

• Agency experience supporting large, multi-vertical clients, particularly in e-commerce or consumer goods.
• Experience advancing audience-first transformation, implementing audience taxonomies, or connecting strategic segmentation to activation and measurement.

Why Join Comfluence

Join a collaborative, strategy-driven team working on one of the industry’s largest and most dynamic accounts. This role offers the opportunity to shape audience strategy across multiple businesses, influence how data informs decisions, and build approaches that create value across the client portfolio.