Audience Strategy Associate (Hybrid) - Data-Driven Campaigns

Acxiom; Conway (AR); Hybrid; USD 85,000 - 110,000; Full time

Job summary

Acxiom is seeking a Data Guru Consulting team member to drive adoption of third-party data solutions and design bespoke audiences for brands, agencies, and technology partners. You will partner with agencies and AdTech platforms to maximize campaign effectiveness and deliver measurable outcomes.

You will manage end-to-end audience delivery, collaborate with cross-functional teams, and ensure accurate, compliant execution across platforms while growing client relationships and enabling revenue

Qualifications

• Bachelor's degree or equivalent combination of education and experience.
• Strong communication, collaboration, and relationship-building skills.
• Excellent problem-solving abilities with a proactive and consultative mindset.
• Ability to effectively communicate and influence both internal and external stakeholders.
• Self-starter with a strong desire to learn new technologies, products, and industry trends.
• Ability to understand factors that influence digital campaign performance and broader marketing outcomes.
• Experience interpreting performance metrics from advertising platforms such as Meta or Google.
• Proven ability to manage multiple priorities and meet deadlines in a team setting.
• Demonstrated success in a collaborative, high-performing team environment.
• Strong presentation and client-facing communication skills.

Responsibilities

• Manage the end-to-end audience delivery process through Acxiom distribution platforms and strategic AdTech partnerships.
• Coordinate with cross-functional teams to ensure successful execution and client satisfaction.
• Maintain high standards of accuracy, organization, and operational excellence while managing multiple projects.
• Serve as the primary point of contact for audience troubleshooting with internal and external partners.
• Maintain documentation within Salesforce and other business systems for audience specs and requests.
• Support revenue by ensuring timely fulfillment of audience requests and removing activation barriers.
• Create and maintain internal knowledge resources, training materials, and playbooks.
• Drive adoption and utilization of Acxiom’s third-party audience solutions across campaigns.
• Develop bespoke audiences with clients during campaign planning.
• Analyze campaign results and provide audience optimization recommendations.

Skills

Communication

Collaboration

Relationship-building

Problem-solving

Stakeholder influence

Self-starter

Learning mindset

Analytics

Client-facing

Education

Bachelor's degree or equivalent

Tools

Meta Ads

Google Ads

AdTech platforms

Job description

Acxiom is seeking a Data Guru Consulting team member to drive adoption of third-party data solutions and design bespoke audiences for brands, agencies, and technology partners. You will partner with agencies and AdTech platforms to maximize campaign effectiveness and deliver measurable outcomes.

You will manage end-to-end audience delivery, collaborate with cross-functional teams, and ensure accurate, compliant execution across platforms while growing client relationships and enabling revenue