Director, Audience Strategy & Insights

Omnicom Media; New York (NY); Hybrid; USD 180,000 - 260,000; Full time

Job summary

Comfluence seeks a Director of Audience and Data Strategy to lead audience initiatives across multiple lines of business for a high-profile client. Translate objectives into audience priorities, guiding planning, activation, and measurement to unlock growth and impact.

You will collaborate with strategy, planning, data science, and activation teams to convert first-, second-, and third-party data into actionable insights and drive audience-first adoption across the organization.

Qualifications

• 8+ years of experience in audience or data strategy, media strategy, marketing analytics, or related field.
• Proven ability to develop audience strategies tied to business objectives and lead multiple workstreams across units or portfolios.
• Strong fluency in media planning, targeting, activation, and measurement, including contribution to growth and incrementality.
• Deep knowledge of first-, second-, and third-party data; familiarity with data lakes, clean rooms, and responsible data use.
• Experience with audience research platforms (Nielsen, MRI, GWI) and data partner tools (CDPs, DMPs, DSPs).
• Excellent analytical judgment and storytelling; ability to translate findings into actionable recommendations.
• Outstanding prioritization and project management; mentoring colleagues in a complex, fast-paced environment.

Responsibilities

• Steward audience strategy across assigned LOBs, translating goals into audience priorities and recommendations for planning and activation.
• Synthesize research and data into compelling narratives revealing consumer needs, barriers, and growth opportunities.
• Collaborate with analytics and data science to define use cases and translate findings into practical audience solutions.
• Embed audience intelligence into briefs and activation plans; ensure definitions translate into targeting approaches across channels.
• Define audience learning agendas and measurement approaches to evaluate impact and business outcomes.
• Guide taxonomy implementation and maintenance with data operations, ensuring consistency across LOBs.
• Evaluate data sources and partnerships; recommend use cases to improve insight, segmentation, activation, and experiences.

Skills

Audience strategy

Data strategy

Media planning

Targeting activation

Measurement

Analytical storytelling

Project management

Mentoring

Stakeholder management

Tools

Nielsen

MRI

GWI

CDPs

DMPs

DSPs

Job description

Comfluence seeks a Director of Audience and Data Strategy to lead audience initiatives across multiple lines of business for a high-profile client. Translate objectives into audience priorities, guiding planning, activation, and measurement to unlock growth and impact.

You will collaborate with strategy, planning, data science, and activation teams to convert first-, second-, and third-party data into actionable insights and drive audience-first adoption across the organization.