Hybrid: AI-Driven B2B Marketing Lead

Desert-Financial-Credit-Unio; Phoenix (AZ); Hybrid; USD 85,000 - 120,000; Full time

Benefits offered by this job

Great benefits

Generous compensation package

Job summary

SwitchThink Solutions in Phoenix, Arizona, is seeking an experienced Marketing Manager to lead B2B digital campaigns, content creation, and AI-driven optimization. This hybrid role partners with Sales, Product, and Execs to drive growth and improve lead generation.

You will own multi-channel campaigns in HubSpot, craft copy, design visuals with Canva, analyze performance with Google Analytics, and build AI-enabled workflows. A strong background in marketing technology and fintech is favored.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 4+ years in a digital marketing role, including B2B marketing experience.
• Demonstrated ability to plan and execute integrated digital campaigns that generate qualified B2B leads and pipeline.
• Experience building emails, landing pages, workflows, lead scoring, and reports in HubSpot; working knowledge of Mailchimp.
• Ability to translate technical product capabilities into business value messaging for executive and practitioner audiences.

Responsibilities

• Plans, builds, and launches multi-channel digital campaigns in HubSpot (email, landing pages, forms, workflows, lead nurturing, lead scoring).
• Partners with Sales and Product Management to align campaigns with product launches, sales priorities, and pipeline goals.
• Maintains campaign calendars and manages HubSpot contact lists, segmentation, and CRM data hygiene.
• Writes clear, compelling B2B copy for social media, digital ads, emails, blogs, and website pages.
• Designs visual campaign elements using Canva and similar tools; captures and edits video for campaigns.
• Uses Google Analytics, Google Search Console, and HubSpot reporting to track performance and KPIs.
• Builds recurring performance reports and implements data-driven refinements (A/B tests, audience/content adjustments).
• Analyzes market trends and competitive activity to inform planning.
• Applies an AI-first approach to campaign planning and automation.

Skills

B2B marketing

Campaign planning

Content creation

Data analytics

AI tools usage

Cross-functional collaboration

HubSpot

Education

Bachelor's degree in Marketing, Communications, Business

Tools

HubSpot

Mailchimp

Google Analytics

Google Search Console

Semrush

Ahrefs

Hootsuite

Sprout Social

Canva

Claude

ChatGPT

Microsoft 365 Copilot

Job description

SwitchThink Solutions in Phoenix, Arizona, is seeking an experienced Marketing Manager to lead B2B digital campaigns, content creation, and AI-driven optimization. This hybrid role partners with Sales, Product, and Execs to drive growth and improve lead generation.

You will own multi-channel campaigns in HubSpot, craft copy, design visuals with Canva, analyze performance with Google Analytics, and build AI-enabled workflows. A strong background in marketing technology and fintech is favored.