Marketing Manager

Desert Financial Credit Union; Phoenix (AZ); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid work arrangement

Competitive compensation

Excellent benefits

Job summary

SwitchThink Solutions in Phoenix is seeking a Marketing Manager to lead digital marketing and lead generation for B2B audiences in the financial technology space. The role focuses on strategy, content, and AI-driven optimization across campaigns, with close collaboration with Sales, Product, and executives.

You will manage campaigns in HubSpot, craft compelling copy, develop visual assets, and analyze performance using GA and other tools.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field preferred; or an equivalent combination of education and experience.
• 4+ years in a digital marketing role, including B2B marketing experience.
• Demonstrated ability to plan and execute integrated digital campaigns that generate qualified B2B leads and pipeline.
• Demonstrated ability to manage multiple campaigns and deadlines with attention to detail.
• Experience building emails, landing pages, workflows, lead scoring, and reports in HubSpot; working knowledge of Mailchimp.
• Proven ability to produce persuasive, on-brand copy for web, email, social, blogs, and ads.
• Working knowledge of Google Analytics, Google Search Console, and HubSpot analytics.

Responsibilities

• Digital Campaign Strategy & Execution: plan, build, and launch multi-channel campaigns in HubSpot to reach financial decision-makers.
• Content Development & Copywriting: write clear B2B copy for social, ads, emails, blogs, and website pages.
• Creative, Visual Design & Video: design assets with Canva and edit video for campaigns and events.
• Analytics, Reporting & Optimization: track performance with GA, GSC, and HubSpot; build dashboards and refine campaigns.
• SEO & Social Media Optimization: optimize content for search engines and social algorithms using Semrush/Ahrefs.
• Market, Customer & Competitive Research: analyze trends to inform campaign planning.
• AI-First Marketing Innovation: apply AI tools for planning, content creation, and automations.

Skills

HubSpot

B2B marketing

AI tools

Google Analytics

Copywriting

Video editing

SEO

Social media

Canva

Marketing automation

Education

Bachelor's degree in Marketing

Tools

Semrush

Ahrefs

Claude

ChatGPT

Microsoft 365 Copilot

Mailchimp

Job description

Why SwitchThink stands out:

If you’re an experienced IT professional, SwitchThink offers the chance to work on technology where performance really matters. Our teams build, host, manage and protect private cloud infrastructure and mission-critical financial systems, with work spanning enterprise applications, cybersecurity, disaster recovery, development, data, and emerging technologies.

Why SwitchThink stands out:

If you’re an experienced IT professional, SwitchThink offers the chance to work on technology where performance really matters. Our teams build, host, manage and protect private cloud infrastructure and mission-critical financial systems, with work spanning enterprise applications, cybersecurity, disaster recovery, development, data, and emerging technologies.

You’ll join a growing technology company where people can move quickly, take ownership and see the impact of their work, while benefiting from the stability and financial backing of Desert Financial Credit Union. It’s an opportunity to bring the experience you already have, learn a highly specialized area of financial technology and work alongside people who take reliability, security, and technical excellence seriously. Plus, join a people first culture, get rewarded with a great benefits and generous compensation package. Join us!

About this role:

The Marketing Manager drives SwitchThink Solutions' (STS) digital marketing and lead generation efforts in support of year-over-year business growth. This experienced individual contributor plans, builds, and optimizes B2B digital campaigns in HubSpot; creates written, visual, and video content; and uses analytics to continuously improve performance. Working closely with the VP of STS Marketing, STS Sales, and STS Product Management, the role owns tactical campaign decisions and brings an "AI-first" mindset to every stage of marketing execution — using AI tools daily and helping build the AI agents and automations that will shape how STS markets in the future. This is a hybrid position based in Phoenix, Arizona.

What you will do here:

Digital Campaign Strategy & Execution (HubSpot)

• Plans, builds, and launches multi-channel digital campaigns in HubSpot (email, landing pages, forms, workflows, lead nurturing, and lead scoring) to reach credit union and financial institution decision-makers.
• Partners with STS Sales and Product Management to align campaigns with product launches, sales priorities, and pipeline goals; makes tactical campaign decisions on timing, audience, channel, and messaging.
• Maintains campaign calendars and manages HubSpot contact lists, segmentation, and CRM data hygiene to support accurate lead generation and attribution.

Content Development & Copywriting

• Writes clear, compelling B2B copy for social media posts, digital advertisements, marketing emails, blog posts, case studies, and website pages that reflects the STS brand voice.
• Translates technical product capabilities into business value messaging for executive and practitioner audiences at client and prospect institutions.

Creative, Visual Design & Video

• Designs visual campaign elements (social graphics, ad creative, email and landing page assets, presentations) using Canva and similar tools, consistent with brand standards.
• Captures, edits, and publishes short-form and long-form video for campaigns, events, product demos, and social channels.

Analytics, Reporting & Optimization

• Uses Google Analytics, Google Search Console, and HubSpot reporting to track campaign performance, website traffic, conversion paths, and lead generation KPIs.
• Builds recurring performance reports and dashboards; recommends and implements data-driven refinements (A/B testing, audience and content adjustments) to improve results.

SEO & Social Media Optimization

• Optimizes web content, blogs, and marketing materials for search engines and social media algorithms using tools such as Semrush and Ahrefs.
• Schedules, publishes, and monitors social content and engagement through Hootsuite, Sprout Social, or similar platforms.

Market, Customer & Competitive Research

• Analyzes customer preferences, business trends, and competitor marketing strategies to identify opportunities and inform campaign planning.
• Monitors trends in social media, digital marketing, and the financial technology / credit union industry, and shares insights with STS Marketing, Sales, and Product teams.

AI-First Marketing Innovation

• Applies an "AI-first" approach to campaign planning, content creation, research, and analysis using tools such as Claude, ChatGPT, and Microsoft 365 Copilot.
• Helps design, test, and operate AI agents and automated workflows that increase marketing output and efficiency; evolves toward orchestrating a team of marketing AI agents.

Perform Other Job Duties As Assigned.

What you will need:

Required:

• Bachelor's degree in Marketing, Communications, Business, or a related field preferred; or an equivalent combination of education and experience.
• 4+ years in a digital marketing role, including B2B marketing experience.
• Demonstrated ability to plan and execute integrated digital campaigns that generate qualified B2B leads and pipeline.
• Demonstrated ability to manage multiple campaigns and deadlines simultaneously with attention to detail.
• Demonstrated ability to build emails, landing pages, workflows, lead scoring, and reports in HubSpot; working knowledge of Mailchimp.
• Demonstrated ability to produce and edit persuasive, on-brand copy for web, email, social, blogs, and ads.
• Working knowledge of Google Analytics, Google Search Console, and HubSpot analytics to measure and improve results.
• Demonstrated ability using social media management tools such as Hootsuite and/or Sprout Social for scheduling, monitoring, engagement, and reporting.
• Demonstrated ability using graphic design tools such as Canva (or similar) for graphics and presentations; video capture and editing for campaigns.
• Demonstrated ability to use AI tools such as Claude, ChatGPT, or Microsoft 365 Copilot for daily work; AI agent builders and automated workflows.
• Ability to build relationships and influences Sales, Product, executives, and vendors without direct authority.

Preferred:

• 1+ years experience in marketing technology, SaaS, or fintech solutions to banks or credit unions.
• Working knowledge of Semrush and/or Ahrefs for keyword research, site audits, backlinks, and competitive analysis.
• Google Analytics certification.
• HubSpot certification (e.g., Inbound Marketing or Marketing Hub Software).

Job Location: Phoenix, Arizona
Job Type: Hybrid
We are proud to be an EEO/AA employer M/F/D/V. We maintain a drug-free workplace and perform pre-employment substance abuse testing.
For additional information about our organization, careers, and benefits visit: http://www.desertfinancial.com/careers.