B2B Digital Marketing Lead - AI-Driven Campaigns

Beacon Hill; Boston (MA); Hybrid; USD 68,880 - 75,768; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Federal and state leave programs

Job summary

A leading technology recruitment agency is seeking a B2B Digital Marketing Manager. This role involves managing digital marketing initiatives, optimizing campaigns, and working closely with external agencies. Ideal candidates have over 5 years of experience in digital marketing, strong analytical skills, and proficiency in key marketing tools. The position offers a competitive pay range with hybrid work flexibility.

Qualifications

• 5+ years in digital marketing within a B2B tech or agency environment.
• Proven experience managing cross-channel campaigns.
• Strong experience managing external agency relationships.

Responsibilities

• Manage digital ad campaign planning, execution, optimization, and performance analysis.
• Partner with the digital agency, guiding strategy and overseeing creative development.
• Design and execute personalized campaigns optimizing digital spending.

Skills

Digital marketing

Data analysis

Campaign management

Communication

Analytical skills

Tools

Google Marketing Platform

LinkedIn Campaign Manager

Microsoft Advertising

Meta Business Manager

GA4

Salesforce

ABM marketing tools (6Sense)

Job description

A leading technology recruitment agency is seeking a B2B Digital Marketing Manager. This role involves managing digital marketing initiatives, optimizing campaigns, and working closely with external agencies. Ideal candidates have over 5 years of experience in digital marketing, strong analytical skills, and proficiency in key marketing tools. The position offers a competitive pay range with hybrid work flexibility.