AI-First B2B Marketing Manager

Desert Financial Credit Union; Phoenix (AZ); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid work arrangement

Competitive compensation

Excellent benefits

Job summary

SwitchThink Solutions in Phoenix is seeking a Marketing Manager to lead digital marketing and lead generation for B2B audiences in the financial technology space. The role focuses on strategy, content, and AI-driven optimization across campaigns, with close collaboration with Sales, Product, and executives.

You will manage campaigns in HubSpot, craft compelling copy, develop visual assets, and analyze performance using GA and other tools.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field preferred; or an equivalent combination of education and experience.
• 4+ years in a digital marketing role, including B2B marketing experience.
• Demonstrated ability to plan and execute integrated digital campaigns that generate qualified B2B leads and pipeline.
• Demonstrated ability to manage multiple campaigns and deadlines with attention to detail.
• Experience building emails, landing pages, workflows, lead scoring, and reports in HubSpot; working knowledge of Mailchimp.
• Proven ability to produce persuasive, on-brand copy for web, email, social, blogs, and ads.
• Working knowledge of Google Analytics, Google Search Console, and HubSpot analytics.

Responsibilities

• Digital Campaign Strategy & Execution: plan, build, and launch multi-channel campaigns in HubSpot to reach financial decision-makers.
• Content Development & Copywriting: write clear B2B copy for social, ads, emails, blogs, and website pages.
• Creative, Visual Design & Video: design assets with Canva and edit video for campaigns and events.
• Analytics, Reporting & Optimization: track performance with GA, GSC, and HubSpot; build dashboards and refine campaigns.
• SEO & Social Media Optimization: optimize content for search engines and social algorithms using Semrush/Ahrefs.
• Market, Customer & Competitive Research: analyze trends to inform campaign planning.
• AI-First Marketing Innovation: apply AI tools for planning, content creation, and automations.

Skills

HubSpot

B2B marketing

AI tools

Google Analytics

Copywriting

Video editing

SEO

Social media

Canva

Marketing automation

Education

Bachelor's degree in Marketing

Tools

Semrush

Ahrefs

Claude

ChatGPT

Microsoft 365 Copilot

Mailchimp

Job description

SwitchThink Solutions in Phoenix is seeking a Marketing Manager to lead digital marketing and lead generation for B2B audiences in the financial technology space. The role focuses on strategy, content, and AI-driven optimization across campaigns, with close collaboration with Sales, Product, and executives.

You will manage campaigns in HubSpot, craft compelling copy, develop visual assets, and analyze performance using GA and other tools.