HubSpot CRM Director & Customer Journey Marketing

Armstrong Group; Warrendale (Allegheny County); On-site; USD 110,000 - 160,000; Full time

Job summary

Armstrong Group is seeking a marketing operations expert to optimize multichannel campaigns and customer journeys across email, SMS, and push. You will shape cadence strategies, analyze performance, and translate insights into actions that drive acquisition, onboarding, retention, and revenue growth for our diverse brands.

This role emphasizes data-driven targeting, segmentation, and ROI alignment across campaigns, reporting directly to the marketing leadership.

Qualifications

• Manage HubSpot as the primary marketing delivery platform for email, SMS, push, and customer journey communications.
• Define the customer contact strategy to guide audience cadence, message timing, channel selection, and lifecycle communication priorities.
• Monitor campaign metrics to evaluate performance, identify trends, and determine the success of acquisition and retention campaigns.
• Develop customer insights to understand target audiences, communication preferences, engagement behavior, and the most effective ways to reach them.
• Analyze customer contact reporting and analytics to measure channel effectiveness, campaign outcomes, and customer engagement trends.
• Build and execute marketing campaigns that support customer acquisition, retention, onboarding, cross-sell, win-back, and customer education objectives.
• Manage customer data and segmentation to improve targeting accuracy, personalization, campaign eligibility, and message relevance.
• Optimize message delivery across email, SMS, and push channels to improve deliverability, engagement, conversion, and customer experience.
• Support positive P&L management by connecting campaign activity to revenue impact, acquisition cost, retention value, and marketing ROI.

Responsibilities

• Manage HubSpot as the primary marketing delivery platform for email, SMS, push, and customer journey communications.
• Define the customer contact strategy to guide audience cadence, message timing, channel selection, and lifecycle communication priorities.
• Monitor campaign metrics to evaluate performance, identify trends, and determine the success of acquisition and retention campaigns.
• Develop customer insights to understand target audiences, engagement behavior, and the most effective ways to reach them.
• Analyze customer contact reporting and analytics to measure channel effectiveness, campaign outcomes, and customer engagement trends.
• Build and execute marketing campaigns that support customer acquisition, retention, onboarding, cross-sell, win-back, and customer education objectives.
• Manage customer data and segmentation to improve targeting, personalization, campaign eligibility, and message relevance.
• Optimize message delivery across email, SMS, and push channels to improve deliverability, engagement, conversion, and customer experience.
• Support positive P&L management by connecting campaign activity to revenue impact, acquisition cost, retention value, and marketing ROI.

Job description

Armstrong Group is seeking a marketing operations expert to optimize multichannel campaigns and customer journeys across email, SMS, and push. You will shape cadence strategies, analyze performance, and translate insights into actions that drive acquisition, onboarding, retention, and revenue growth for our diverse brands.

This role emphasizes data-driven targeting, segmentation, and ROI alignment across campaigns, reporting directly to the marketing leadership.