Marketing Operations Director for Growth & Conversion

Armstrong Group; Northern (KY); Hybrid; USD 110,000 - 170,000; Full time

Benefits offered by this job

Competitive compensation

Benefits starting day 1

Opportunity to grow within the company

Top 10 company culture and high-energy

Job summary

The Armstrong Group seeks a seasoned Marketing Leader to drive acquisition and retention initiatives for Guardian Protection and related brands. You will oversee digital marketing, optimize conversion, and manage P&L aligned with growth priorities.

Leading a cross-functional team, you will partner with Sales, Technology, and Creative to deliver data-driven campaigns, scalable content, and measurable ROI across channels.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.
• 5+ years of marketing leadership experience in customer acquisition and retention.
• 5+ years of conversion rate optimization experience.
• 5+ years of experience with SEM, SEO, email, SMS, paid and organic social, and branding.
• 3+ years of budget management experience.

Responsibilities

• Manage the customer-facing website to support customer acquisition, strengthen retention, and reinforce brand credibility.
• Optimize website conversion performance to increase qualified leads, improve customer engagement, and strengthen return on digital marketing investments.
• Support marketing reporting development and track marketing metrics to measure campaign effectiveness, identify performance trends, and guide data-driven decisions.
• Support optimization of the marketing P&L to align spending with growth priorities, revenue impact, and measurable return on investment.
• Manage paid and organic social media to build brand awareness, increase audience engagement, and support lead generation.
• Partner with Sales to improve customer and prospect experiences, strengthen lead handoffs, and increase conversion opportunities.
• Partner with Technology to build engaging digital experiences that improve usability, support campaign execution, and enhance the customer journey.
• Partner with Creative to develop brand-aligned messaging and assets that drive awareness, engagement, and conversion.
• Manage content strategy and execution to deliver relevant, consistent, and timely communications across digital channels.
• Manage the campaign calendar to coordinate priorities, improve visibility, and ensure timely execution of marketing initiatives.
• Mentor team and support professional growth.

Skills

Marketing Leadership

Conversion Rate Optimization

Customer Acquisition & Retention

Marketing Metrics & Analytics

Branding & Digital Channels

Budget Management

Education

Bachelor's degree in Marketing, Business Administration, Communications, or related field

Job description

The Armstrong Group seeks a seasoned Marketing Leader to drive acquisition and retention initiatives for Guardian Protection and related brands. You will oversee digital marketing, optimize conversion, and manage P&L aligned with growth priorities.

Leading a cross-functional team, you will partner with Sales, Technology, and Creative to deliver data-driven campaigns, scalable content, and measurable ROI across channels.