Hotel Sales Director: Strategy, Revenue Growth & Leadership

ALH Corporate; Houston (TX); On-site; USD 120,000 - 180,000; Full time

Job summary

ALH Corporate is seeking a Director of Sales in Houston to lead the hotel’s sales strategy and drive revenue across group, corporate, leisure, and catering segments. You will manage the sales team and collaborate with revenue management, marketing, and operations to meet financial goals and uphold brand standards.

You will position the property competitively within its market, cultivate long-term client relationships, and monitor performance metrics to inform strategy.

Qualifications

• 5+ years of progressive sales leadership experience in the hospitality industry.
• Proven track record of achieving revenue goals and managing high-performing teams.
• Excellent communication, negotiation, and presentation skills.
• Strong financial acumen and analytical ability with experience in revenue forecasting and budgeting.
• Bachelor’s degree in hospitality, Business, or related field preferred; advanced degree a plus.

Responsibilities

• Develop and execute comprehensive sales plans to achieve revenue targets and grow market share.
• Lead, mentor, and manage the sales team to ensure high performance and professional development.
• Identify and pursue new business opportunities across group, corporate, and leisure segments.
• Build strategic partnerships with travel agencies, corporate accounts, meeting planners, and local organizations.
• Oversee key account management, contract negotiations, and high-value proposals.
• Collaborate with revenue management to optimize pricing strategies and forecast demand.
• Partner with marketing to align promotional efforts with sales initiatives.
• Represent the hotel at industry events, trade shows, and networking functions.
• Analyze market trends, competitive data, and performance metrics to inform strategy and reporting.

Skills

Sales leadership

Communication

Negotiation

Presentation

Financial acumen

Forecasting

Budgeting

Hospitality industry knowledge

Education

Bachelor’s degree in hospitality or business

Job description

ALH Corporate is seeking a Director of Sales in Houston to lead the hotel’s sales strategy and drive revenue across group, corporate, leisure, and catering segments. You will manage the sales team and collaborate with revenue management, marketing, and operations to meet financial goals and uphold brand standards.

You will position the property competitively within its market, cultivate long-term client relationships, and monitor performance metrics to inform strategy.