Hotel Revenue Activation & Growth Lead

Choice Hotels International; Washington (District of Columbia); Remote; USD 115,000 - 135,000; Full time

Benefits offered by this job

Competitive compensation and benefits

Leave and paid time-off for holidays,

Retirement and health savings

Employee recognition programs

Discounts at Choice hotels worldwide

Job summary

Choice Hotels International is seeking a Commercial Activation & Performance Manager in the Washington, DC area to identify revenue opportunities and drive activation strategies across the portfolio. The role partners with Senior Regional Directors, Area Directors, hotel teams, and enterprise centers to translate performance insights into actionable plans and sustained results.

The ideal candidate will leverage performance analytics, enterprise programs, and cross-functional resources to improve

Qualifications

• Bachelor's degree in Hospitality, Business, Marketing, Revenue Management, or related field.
• 5+ years of experience in hotel revenue management or commercial strategy.
• Strong analytical and problem-solving skills with the ability to translate data into actionable recommendations.
• Excellent communication, presentation, and collaboration across stakeholder groups.
• Willingness to travel as business needs require.

Responsibilities

• Identify hotels with the greatest opportunities to improve revenue performance, market share, and demand generation.
• Analyze hotel-level performance trends, risks, and performance gaps to uncover growth opportunities and potential concerns.
• Develop actionable insights and recommendations for senior leaders to support portfolio prioritization, resource deployment, and strategic decision‑making.
• Communicate emerging commercial trends, risks, and opportunity areas to Segment Commercial Leadership to support broader business initiatives.
• Monitor portfolio performance and provide recommendations to improve overall commercial effectiveness.
• Synthesize performance data into clear opportunity assessments, business cases, and recommendations for field leaders, hotel teams, and senior leadership.
• Partner with hotel ownership and management teams to develop practical commercial plans focused on pricing strategy, demand generation, business mix optimization, and revenue growth opportunities.
• Provide guidance on promotional strategies, pricing decisions, and revenue recovery opportunities during periods of need.
• Own, maintain, and continuously improve the commercial planning framework used across the portfolio.
• Evaluate channel performance and recommend actions to improve revenue production and profitability.
• Support hotels in strengthening direct booking performance and optimizing distribution strategies.
• Identify market events, local demand drivers, and other opportunities to increase demand and market share.
• Collaborate with Area Directors and Senior Regional Directors to identify and implement hotel-specific commercial growth strategies.
• Develop action plans and recommendations for underperforming hotels to improve commercial performance.
• Assist hotels in evaluating negotiated account production and identifying opportunities to grow profitable business.
• Measure the effectiveness of implemented recommendations and ensure actions result in sustainable performance improvements.
• Develop and manage commercial activation plans, tracking implementation progress, key milestones, and business outcomes.
• Partner with Revenue Management, Global Sales, Marketing, Loyalty, Distribution, Digital Commerce, Reservation Services, and other Commercial Centers of Excellence to align resources, strategies, and support needed to improve hotel performance.
• Ensure hotels are aware of and effectively utilizing available enterprise programs, tools, and resources.
• Drive awareness, adoption, and utilization of enterprise revenue-generating programs and initiatives, including Easy Bid, DirectPay, Choice Business Direct, Future programs
• Develop and maintain scalable playbooks, best practices, tools, and resources that hotels can independently implement to improve commercial performance.
• Serve as a liaison between hotels and corporate commercial teams to ensure opportunities, barriers, and support needs are clearly communicated and addressed.
• Partner with commercial and operational stakeholders to improve execution of strategic revenue initiatives.
• Drive engagement and accountability around commercial performance initiatives that improve hotel competitiveness and revenue growth.
• Support ROCS Program Revenue Managers by providing supplemental coverage, transition support, and project assistance as business needs require.

Skills

Analytical skills

Problem solving

Communication skills

Travel willingness

Cross-functional collaboration

Project management

Education

Bachelor's degree in Hospitality, Business, Marketing, Revenue Management, or related field

Job description

Choice Hotels International is seeking a Commercial Activation & Performance Manager in the Washington, DC area to identify revenue opportunities and drive activation strategies across the portfolio. The role partners with Senior Regional Directors, Area Directors, hotel teams, and enterprise centers to translate performance insights into actionable plans and sustained results.

The ideal candidate will leverage performance analytics, enterprise programs, and cross-functional resources to improve