Hospice Marketing & Community Relations Lead

Preferred Care Management; Michigan; On-site; USD 65,000 - 85,000; Full time

Job summary

Swan Hospice is seeking a driven Community Liaison to lead marketing and communications strategies, strengthen branding, and enhance the hospice program's image. The role focuses on growing census and serving as the face of the organization in the community.

You will attend meetings, build relationships with referral sources, and identify educational opportunities across facilities to expand awareness of services and improve referrals. Travel and strong communication are essential.

Qualifications

• 3+ years of leadership experience; 3+ years in marketing preferred for hospice environments.
• Excellent communication skills, both verbal and written.
• Strong ability to analyze data to optimize marketing programs.

Responsibilities

• Attends network meetings and expos to promote the agency.
• Establishes and maintains contacts with social workers, doctors, discharge personnel, and referral sources.
• Proactively seeks opportunities to meet referral sources and build positive relationships.
• Identifies educational opportunities and conducts activities with facilities to increase awareness of services.
• Develops and maintains relationships with contractors and discharge planners for attentive service.
• Assists in developing, maintaining, and distributing brochures and marketing materials.
• Travels as required; valid driver's license and insurance required.

Skills

Leadership

Marketing

Communication

Data-driven

Cross-functional teamwork

Customer service

Travel

Job description

Swan Hospice is seeking a driven Community Liaison to lead marketing and communications strategies, strengthen branding, and enhance the hospice program's image. The role focuses on growing census and serving as the face of the organization in the community.

You will attend meetings, build relationships with referral sources, and identify educational opportunities across facilities to expand awareness of services and improve referrals. Travel and strong communication are essential.