Hospice Community Liaison

Preferred Care Management; Michigan; On-site; USD 65,000 - 85,000; Full time

Job summary

Swan Hospice is seeking a driven Community Liaison to lead marketing and communications strategies, strengthen branding, and enhance the hospice program's image. The role focuses on growing census and serving as the face of the organization in the community.

You will attend meetings, build relationships with referral sources, and identify educational opportunities across facilities to expand awareness of services and improve referrals. Travel and strong communication are essential.

Qualifications

• 3+ years of leadership experience; 3+ years in marketing preferred for hospice environments.
• Excellent communication skills, both verbal and written.
• Strong ability to analyze data to optimize marketing programs.

Responsibilities

• Attends network meetings and expos to promote the agency.
• Establishes and maintains contacts with social workers, doctors, discharge personnel, and referral sources.
• Proactively seeks opportunities to meet referral sources and build positive relationships.
• Identifies educational opportunities and conducts activities with facilities to increase awareness of services.
• Develops and maintains relationships with contractors and discharge planners for attentive service.
• Assists in developing, maintaining, and distributing brochures and marketing materials.
• Travels as required; valid driver's license and insurance required.

Skills

Leadership

Marketing

Communication

Data-driven

Cross-functional teamwork

Customer service

Travel

Job description

Swan Hospice is a growing company looking to add a passionate self driven individual to its team. Our Community Liaison will be responsible for the company's marketing and communications strategies, as well as overall branding and image.The Community Liaison is responsible for growing the census and being a positive reflection of the hospice program, while being heavily involved in the community.

• Attends network and other pertinent meetings and participates in expos as deemed useful.
• Establishes and maintains on-going contacts with social workers, discharge personnel, doctors' offices, nursing homes, and other useful referral personnel.
• The Community Liaison proactively seeks opportunities to meet with referral sources and to build positive working relationships that help to build future referrals.
• Identifies and facilitates educational opportunities. Performs various activities with contracted skilled nursing facilities, personal care homes, assisted living facilities, senior housing communities, senior centers, and the like in targeted areas to increase awareness about the agency's programs and services and build relationships.
• Develops and maintains ongoing, positive relationships with key contractors, discharge planners and other facilities with a focus on providing attentive customer service.
• Assist in developing, maintaining, and distributing all brochures and marketing materials.
• 3+ years of leadership experience, 3+ years of Marketing experience Hospice Preferred.
• Highly data-driven with the ability to manage and optimize marketing programs across channels (e.g., paid search, social, email) to deliver recruitment metrics and goals
• Demonstrated ability to work successfully on cross-functional teams
• Organizational and interpersonal skills with the ability to disseminate ideas and findings to varying groups/levels of stakeholders
• Excellent communication skills, both verbal and written, at all levels.
• Job consists of traveling. Must have valid drivers license, Insurance and ability to travel daily.