Hospice Community Liaison

Preferred Care Management; New Jersey; On-site; USD 60,000 - 90,000; Full time

Job summary

Swan Hospice seeks a Community Liaison to lead marketing and communications, strengthen branding, and grow census through community engagement. The role involves attending meetings, expos, and building relationships with hospitals, nursing homes, and physician offices to generate referrals.

Strong leadership, marketing expertise, and data-driven decision making are essential. The ideal candidate will educate healthcare professionals, patients, and families about home care services, and

Qualifications

• 3+ years of leadership experience in a related role.
• 3+ years of marketing experience in hospice or healthcare preferred.
• Strong written and verbal communication skills.

Responsibilities

• Attend network meetings and expos to promote the hospice program.
• Build and maintain relationships with social workers, discharge personnel, doctors in offices, nursing homes, and referral sources.
• Develop education programs and opportunities to increase awareness of services.
• Manage referrals, admissions coordination, and CRM records.
• Achieve admissions and payor-mix goals while delivering excellent customer service.

Skills

Leadership

Marketing

Data-driven

Cross-functional teamwork

Communication skills

Education about home care services

Tools

CRM

Marketing automation

Job description

Swan Hospice is a growing company looking to add a passionate self driven individual to its team. Our Community Liaison will be responsible for the company's marketing and communications strategies, as well as overall branding and image. The Community Liaison is responsible for growing the census and being a positive reflection of the hospice program, while being heavily involved in the community.

Attends network and other pertinent meetings and participates in expos as deemed useful.

• Establishes and maintains on-going contacts with social workers, discharge personnel, doctors' offices, nursing homes, and other useful referral personnel.
• The Community Liaison proactively seeks opportunities to meet with referral sources and to build positive working relationships that help to build future referrals.
• Identifies and facilitates educational opportunities. Performs various activities with contracted skilled nursing facilities, personal care homes, assisted living facilities, senior housing communities, senior centers, and the like in targeted areas to increase awareness about the agency’s programs and services and build relationships.
• Develops and maintains ongoing, positive relationships with key contractors, discharge planners and other facilities with a focus on providing attentive customer service.
• 3+ years of leadership experience, 3+ years of Marketing experience Hospice Preferred.
• Highly data-driven with the ability to manage and optimize marketing programs across channels (e.g., paid search, social, email) to deliver recruitment metrics and goals
• Demonstrated ability to work successfully on cross-functional teams
• Excellent communication skills, both verbal and written, at all levels.
• Educates health care professionals, patients, and families about home care services.
• Develops and maintains relationships with key referral sources, such as hospitals, nursing homes and physician offices to generate leads.
• Coordinates patient admissions with the team
• Conducts on-site visits to assess patient needs and identify barriers to care.
• Keeps accurate records of patient interactions and referrals.
• Achieves admissions, product, and payor-mix goals.
• Maintains a complete, up-to-date record of targeted referral sources in territory in CRM.
• Responds to customer complaints in timely manner.
• Performs other duties as assigned.