Hospice Community Liaison

Swan-Hospice; Michigan; On-site; USD 50,000 - 75,000; Full time

Job summary

Swan Hospice is seeking a Community Liaison to drive marketing, communications, and branding efforts while growing census and strengthening the agency’s community presence.

The role involves attending meetings, building referral relationships with social workers and hospitals, developing marketing materials, and traveling daily to assigned facilities to ensure excellent service and outcomes.

Qualifications

• 3+ years of leadership experience in marketing.
• 3+ years of marketing experience in hospice preferred.
• Valid driver's license and willingness to travel daily.
• Excellent verbal and written communication.
• Strong interpersonal skills and collaboration across teams.

Responsibilities

• Establish and maintain referral contacts with social workers, clinics, and facilities.
• Grow census by building relationships with discharge planners and doctors' offices.
• Identify educational opportunities and represent the agency at events and expos.
• Develop and distribute brochures and marketing materials.
• Travel regularly to targeted facilities and communities.
• Collaborate with contractors and facilities to ensure attentive service.

Skills

Leadership

Marketing

Data-driven

Cross-functional

Communication

Travel

Relationship-building

Job description

Swan Hospice is a growing company looking to add a passionate self driven individual to its team. Our Community Liaison will be responsible for the company's marketing and communications strategies, as well as overall branding and image.

The Community Liaison is responsible for growing the census and being a positive reflection of the hospice program, while being heavily involved in the community.

Attends network and other pertinent meetings and participates in expos as deemed useful.

• Establishes and maintains on-going contacts with social workers, discharge personnel, doctors' offices, nursing homes, and other useful referral personnel.
• The Community Liaison proactively seeks opportunities to meet with referral sources and to build positive working relationships that help to build future referrals.
• Identifies and facilitates educational opportunities. Performs various activities with contracted skilled nursing facilities, personal care homes, assisted living facilities, senior housing communities, senior centers, and the like in targeted areas to increase awareness about the agency’s programs and services and build relationships.
• Develops and maintains ongoing, positive relationships with key contractors, discharge planners and other facilities with a focus on providing attentive customer service.
• Assist in developing, maintaining, and distributing all brochures and marketing materials.
• 3+ years of leadership experience, 3+ years of Marketing experience Hospice Preferred.
• Highly data-driven with the ability to manage and optimize marketing programs across channels (e.g., paid search, social, email) to deliver recruitment metrics and goals
• Demonstrated ability to work successfully on cross-functional teams
• Organizational and interpersonal skills with the ability to disseminate ideas and findings to varying groups/levels of stakeholders
• Excellent communication skills, both verbal and written, at all levels.
• Job consists of traveling. Must have valid drivers license, Insurance and ability to travel daily.