Hospice Market Growth Strategist

Bridge Home Health and Hospice; Salinas (CA); On-site; USD 75,000 - 95,000; Full time

Job summary

Bridge Home Health and Hospice seeks a Hospice Consultant for the Central Coast to build and nurture relationships with customers and referral sources within an assigned territory. You will organize account information, input on key opportunities, and support new business development with education and collaboration with the Area Sales Manager.

The role requires strong marketing leadership, a track record in healthcare settings, and the ability to work cross-functionally to meet budgetary

Qualifications

• High School Diploma or GED required; Bachelor’s degree preferred.
• At least three years of experience in health care marketing management and/or home care operations.
• At least one year experience in sales preferred.
• Demonstrated ability to supervise and direct professional and administrative personnel.
• Ability to market aggressively and deal tactfully with customers and the community.
• Knowledge of corporate business management.
• Demonstrates excellent communications, negotiation, and public relations skills
• Demonstrates autonomy organization, assertiveness, flexibility, and cooperation in performing job responsibilities.
• Must have a valid California driver’s license and maintain current auto insurance.

Responsibilities

• Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections.
• Employs marketing and promotional initiatives to achieve budgetary volume projections.
• Establishes and maintains positive working relationships with current and potential referral and payer sources.
• Builds and monitors community, customer, payer and patient perceptions of Bridge/Gateway Hospice as a high-quality provider of services.
• Maintains knowledge of Bridge/Gateway hospice markets including government agencies, major payer groups, key referral sources, and competitors’ market positioning.
• Maintains knowledge of community resources and assists customers in accessing community resources should services not be provided by Bridge/Gateway hospice.
• Provides leadership in strategic planning within territory.
• Adhere to attendance and reliability guidelines to ensure quality and consistent patient care.

Skills

Health care marketing

Sales experience

Public relations

Negotiation

Communication skills

Autonomy

Organization

Education

High School Diploma or GED

Bachelor’s degree preferred

Job description

Bridge Home Health and Hospice seeks a Hospice Consultant for the Central Coast to build and nurture relationships with customers and referral sources within an assigned territory. You will organize account information, input on key opportunities, and support new business development with education and collaboration with the Area Sales Manager.

The role requires strong marketing leadership, a track record in healthcare settings, and the ability to work cross-functionally to meet budgetary