Hospice Market Growth Specialist

Bridge Home Health & Hospice; Salinas (CA); On-site; USD 85,000 - 130,000; Full time

Job summary

Bridge Home Health & Hospice seeks a dynamic healthcare marketing manager to grow referral networks in a California territory. You will lead market assessments, develop plans, and collaborate with Area Sales Manager to educate new business development staff.

You will build relationships with referral sources, payers, and community partners while monitoring market trends and service opportunities. Excellent communication, leadership, and strategic planning are essential for success in this role.

Qualifications

• High School Diploma or GED required; Bachelor’s degree preferred.
• At least three years of health care marketing management and/or home care operations experience preferred.
• At least one year of sales experience preferred.
• Demonstrates the ability to supervise and direct professional and administrative personnel.
• Ability to market aggressively and deal tactfully with customers and the community.
• Knowledge of corporate business management.
• Demonstrates excellent communications, negotiation, and public relations skills.
• Demonstrates autonomy, organization, assertiveness, flexibility, and cooperation in performing job responsibilities.

Responsibilities

• Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections.
• Employs marketing and promotional initiatives to achieve budgetary volume projections
• Establishes and maintains positive working relationships with current and potential referral and payer sources.
• Builds and monitors community, customer, payer and patient perceptions of Bridge/Gateway Hospice as a high-quality provider of services.
• Maintains comprehensive working knowledge of Bridge/Gateway hospice markets including government agencies, major payer groups, key referral sources, and competitor’s market positioning.
• Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel.
• Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided by Bridge/Gateway hospice.
• Provides leadership in strategic planning including identifying opportunities for additional or improved services to address customer needs with team members within territory.
• Provides leadership in strategic planning including identifying opportunities for additional or improved services to address customer needs with team members within territory.
• Must adhere to the company attendance and reliability guidelines, which are an essential function of the job to ensure quality, and consistent patient care.

Skills

Marketing management

Sales experience

Public relations

Negotiation

Communication

Leadership

Autonomy

Organization

Flexibility

Teamwork

Education

Bachelor’s degree

High School Diploma or GED

Job description

Bridge Home Health & Hospice seeks a dynamic healthcare marketing manager to grow referral networks in a California territory. You will lead market assessments, develop plans, and collaborate with Area Sales Manager to educate new business development staff.

You will build relationships with referral sources, payers, and community partners while monitoring market trends and service opportunities. Excellent communication, leadership, and strategic planning are essential for success in this role.