Hospice Market Growth & Partnerships Specialist

Bridge Home Health & Hospice; Murrieta (CA); On-site; USD 65,000 - 95,000; Full time

Job summary

Bridge Home Health & Hospice is seeking a Marketing Manager to expand referrals and grow hospice services across California. You will assess markets, shape strategies, and build relationships with referral sources and payers.

The role requires leadership, strong communication, and the ability to train field teams. A background in healthcare marketing and a valid California driver’s license are preferred.

Qualifications

• High School Diploma or GED required; Bachelor’s degree preferred.
• At least three years in health care marketing management and/or home care operations.
• Experience supervising professional and administrative staff.
• Ability to market aggressively and deal tactfully with customers and the community.
• Knowledge of corporate business management.
• Excellent communications, negotiation, and public relations skills.
• Must possess a valid California Driver’s License as well as maintain current auto insurance.

Responsibilities

• Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections.
• Employs marketing and promotional initiatives to achieve budgetary volume projections.
• Establishes and maintains positive working relationships with current and potential referral and payer sources.
• Builds and monitors community, customer, payer and patient perceptions of Bridge Hospice as a high-quality provider of services.
• Maintains comprehensive working knowledge of Bridge hospice markets including government agencies, major payer groups, key referral sources, and competitor’s market positioning.
• Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel.
• Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided by Bridgehospice.
• Provides leadership in strategic planning including identifying opportunities for additional or improved services to address customer needs with team members within territory.
• Provides leadership in strategic planning including identifying opportunities for additional or improved services to address customer needs with team members within territory.
• Must adhere to the company attendance and reliability guidelines, which are an essential function of the job to ensure quality, and consistent patient care.

Skills

Healthcare marketing

Supervisory skills

Communication skills

Public relations

Autonomy & flexibility

Negotiation

Education

High School Diploma or GED

Bachelor's degree preferred

Job description

Bridge Home Health & Hospice is seeking a Marketing Manager to expand referrals and grow hospice services across California. You will assess markets, shape strategies, and build relationships with referral sources and payers.

The role requires leadership, strong communication, and the ability to train field teams. A background in healthcare marketing and a valid California driver’s license are preferred.