Hospice Market Development Liaison

Pennant Group; Dallas (TX); On-site; USD 68,000 - 75,000; Full time

Benefits offered by this job

Medical

Dental

Vision

401K match

Accrued sick time

PTO

Job summary

The Pennant Group, Inc. is seeking a Marketing Liaison to support Custom Care Hospice in the Dallas–Fort Worth area. You will build and maintain professional relationships with physicians, hospitals, nursing facilities, and community partners to generate referrals and drive growth.

You will present marketing materials, assist with budgeting, monitor resources, and implement a strategic marketing plan to meet volume targets while ensuring messaging aligns with the Pennant Group culture.

Qualifications

• Bachelor's degree in marketing, Business Administration, or related field; master’s degree preferred.
• At least three years’ experience in health care marketing preferably in hospice care operations.
• Demonstrates ability to work independently to increase business targets, obtain contacts, and maintain relationships in the communities.
• Ability to market and deal tactfully with customers and the community.
• Able to maintain an organized approach to territory management and work with limited supervision.
• Demonstrates good communications skills, negotiation skills, and public relations skills.
• Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities.

Responsibilities

• Generate business by creating new and maintaining existing relationships with physicians and other medical professionals, community and senior organizations, hospitals, appropriate special interest groups, discharge planners, nursing home professionals, assisted living facilities, and other potential referral sources.
• Contacts, prepares, and conducts sales and educational presentations for physicians, businesses and local community groups regarding home care services and benefits.
• Assists the Director of Business Development in establishing organization volume projections in the annual budget and in establishing allocations for the marketing department.
• Monitors allocation of resources according to budgetary limitations.
• Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections.

Skills

Public relations

Negotiation

Communication skills

Territory management

Independence

Flexibility

Cooperation

Education

Bachelor's degree in marketing, Business Administration, or related field

Master’s degree preferred

Job description

The Pennant Group, Inc. is seeking a Marketing Liaison to support Custom Care Hospice in the Dallas–Fort Worth area. You will build and maintain professional relationships with physicians, hospitals, nursing facilities, and community partners to generate referrals and drive growth.

You will present marketing materials, assist with budgeting, monitor resources, and implement a strategic marketing plan to meet volume targets while ensuring messaging aligns with the Pennant Group culture.