Hospice Community Outreach & Partnerships Lead

Custom Care Home Health & Hospice; Dallas (TX); On-site; USD 68,000 - 75,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

401K match

Accrued sick time

Paid time off

Job summary

The Pennant Group, Inc. seeks a Marketing Liaison to generate patient referrals by cultivating relationships with physicians, hospitals, and senior care providers.

You will represent home health and hospice services across communities, ensuring consistent messaging and high-quality care perceptions. Responsibilities include presentations, market planning, and maintaining 50+ quality interactions weekly with referral sources.

Qualifications

• Bachelor’s degree in marketing, business administration, or related field.
• At least three years’ experience in health care marketing preferably in hospice care operations.
• Demonstrated ability to work independently to increase business targets, obtain contacts, and maintain relationships in the communities.
• Ability to market and deal tactfully with customers and the community.
• Able to maintain an organized approach to territory management and work with limited supervision.
• Demonstrates good communications skills, negotiation skills, and public relations skills.

Responsibilities

• Generate business by creating new and maintaining existing relationships with physicians and other medical professionals, community and senior organizations, hospitals, appropriate special interest groups, discharge planners, nursing home professionals, assisted living facilities, and other potential referral sources.
• Contacts, prepares, and conducts sales and educational presentations for physicians, businesses and local community groups regarding home care services and benefits.
• Assists the Director of Business Development in establishing organization volume projections in the annual budget and in establishing allocations for the marketing department. Monitors allocation of resources according to budgetary limitations.
• Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections.
• Exceed client and internal expectations by providing daily communication and creative solutions to problems and bringing a positive attitude.
• Establishes and maintains positive working relationships with current and potential referral and payer sources.
• Documents all physician office visits, referral source visits, follow up, phone calls and gifts. A minimum of 50 documented quality interactions per week.
• Ensures all communications, messaging and branding is aligned with the Vesper Hospice culture.
• Builds and monitors community, customer, and payer and patient perceptions of Vesper Hospice as a high-quality provider of services.
• Strategic planning including identifying opportunities for additional or improved services to address customer needs.
• Maintains comprehensive working knowledge of Home Health and Palliative Care and Hospice markets including government agencies, major payer groups, key referral sources, and competitor’s market positioning.

Skills

Public relations

Communication skills

Negotiation skills

Independent work

Territory management

Education

Bachelor’s degree in marketing, Business Administration, or related field

Master’s degree preferred

Job description

The Pennant Group, Inc. seeks a Marketing Liaison to generate patient referrals by cultivating relationships with physicians, hospitals, and senior care providers.

You will represent home health and hospice services across communities, ensuring consistent messaging and high-quality care perceptions. Responsibilities include presentations, market planning, and maintaining 50+ quality interactions weekly with referral sources.