Hospice Growth & Community Relations Lead

Custom Care Home Health & Hospice; Dallas (TX); Sur place; USD 68 000 - 75 000; Plein temps

Avantages offerts par ce poste

Medical insurance

Dental insurance

Vision insurance

401K match

Accrued sick time

PTO

Résumé du poste

The Pennant Group, Inc. is seeking a Marketing Liaison to cover Arlington, Mansfield, and South Fort Worth as part of our home health and hospice services family.

You will develop relationships with physicians and discharge planners, generate referrals, and act as a community resource to promote high-quality care. With a bachelor’s degree in marketing or related field and at least three years in healthcare marketing (preferably hospice), you will manage presentations, market plans, and budget

Qualifications

• Bachelor’s degree in marketing, Business Administration, or related field (master’s preferred).
• At least three years’ experience in health care marketing preferably in hospice care operations.
• Ability to work independently to increase business targets, obtain contacts, and maintain relationships in the communities.
• Ability to market and deal tactfully with customers and the community.
• Organized approach to territory management and work with limited supervision.
• Demonstrates good communications skills, negotiation skills, and public relations skills.
• Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities.

Responsabilités

• Generate business by creating new and maintaining relationships with physicians, hospitals, community and senior organizations, discharge planners, nursing home professionals, assisted living facilities, and other potential referral sources.
• Contacts, prepares, and conducts sales and educational presentations for physicians, businesses and local community groups regarding home care services and benefits.
• Assists the Director of Business Development in establishing organization volume projections in the annual budget and in establishing allocations for the marketing department.
• Monitors allocation of resources according to budgetary limitations.
• Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections.
• Exceed client and internal expectations by providing daily communication and creative solutions to problems and bringing a positive attitude.
• Establishes and maintains positive working relationships with current and potential referral and payer sources.
• Documents all physician office visits, referral source visits, follow up, phone calls and gifts. A minimum of 50 documented quality interactions per week.
• Ensures all communications, messaging and branding is aligned with the Vesper Hospice culture.
• Builds and monitors community, customer, and payer and patient perceptions of Vesper Hospice as a high-quality provider of services.
• Strategic planning including identifying opportunities for additional or improved services to address customer needs.
• Maintains comprehensive working knowledge of Home Health and Palliative Care and Hospice markets including government agencies, major payer groups, key referral sources, and competitor’s market positioning.
• Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel.
• Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided by Cornerstone Healthcare, Inc.
• Monitors and reports cost effectiveness of marketing efforts.

Connaissances

Communications skills

Negotiation

Public relations

Autonomy

Organization

Territory management

Interpersonal skills

Formation

Bachelor’s degree in marketing or related field

Master’s degree preferred

Description du poste

The Pennant Group, Inc. is seeking a Marketing Liaison to cover Arlington, Mansfield, and South Fort Worth as part of our home health and hospice services family.

You will develop relationships with physicians and discharge planners, generate referrals, and act as a community resource to promote high-quality care. With a bachelor’s degree in marketing or related field and at least three years in healthcare marketing (preferably hospice), you will manage presentations, market plans, and budget