Hospice Market Development Executive

St. Croix Hospice; Troy (MI); On-site; USD 45,000 - 65,000; Full time

Job summary

St. Croix Hospice seeks a Care Transition Coordinator to foster referrals and education for hospice care. You will coordinate sales and marketing operations, support intake, and educate patients, families, and care teams to ensure timely referrals and informed decisions.

You’ll collaborate with leadership on budget planning and market strategy. You will build relationships with referral sources, monitor market needs, and help schedule events while mentoring the Care Transition Team to improve

Qualifications

• Associate’s degree in Marketing, Business Administration, Healthcare, or related field.
• Ability to position services to customers and clients.
• Good communications, negotiation and public relations skills.
• Autonomy, organization, assertiveness, flexibility and cooperation.
• Ability to pass DHS background study.

Responsibilities

• Meet admission and call volume targets.
• Coordinates daily sales and marketing operations including marketing initiatives.
• Build and monitor perceptions of St. Croix Hospice as a high-quality provider.
• Document all sales activity in the CRM per requirements.
• Employ marketing initiatives to achieve budgeted sales volumes.
• Maintain knowledge of markets, payers, and referral sources.
• Enhance communication among patient, family, caregiver, facility, physician team.
• Provide patient and family education on hospice for informed decisions.
• Assist Director of Patient Services in budget projections and allocations.
• Develop a comprehensive marketing plan to meet volume projections.
• Coordinate and schedule marketing events, vendor fairs, and exhibits.
• Mentor and support Care Transition Coordinators in territory management.
• Orient new marketing staff and provide leadership in strategic planning.
• Share market knowledge with organization personnel and resources.
• Assist customers in accessing community resources when needed.
• Monitor cost effectiveness of marketing efforts.
• Perform other duties as assigned.

Skills

Relationship building

Sales targets

Marketing strategy

CRM proficiency

Education and patient education

Public relations

Negotiation

Communication skills

Education

Associate’s degree in Marketing, Business Administration, Healthcare, or related field

Tools

CRM software

Job description

St. Croix Hospice seeks a Care Transition Coordinator to foster referrals and education for hospice care. You will coordinate sales and marketing operations, support intake, and educate patients, families, and care teams to ensure timely referrals and informed decisions.

You’ll collaborate with leadership on budget planning and market strategy. You will build relationships with referral sources, monitor market needs, and help schedule events while mentoring the Care Transition Team to improve