Hospice Community Liaison

Swan-Hospice; New Jersey; On-site; USD 65,000 - 90,000; Full time

Job summary

Swan Hospice is seeking a passionate Community Liaison to lead marketing and communications, branding, and community engagement to grow census and reflect the hospice program positively. The role involves attending network meetings, expos, and developing relationships with social workers, doctors’ offices, nursing homes, and referral sources.

The Liaison will educate health care professionals, patients, and families about home care services, manage multi-channel marketing programs, and

Qualifications

• 3+ years of leadership experience, with marketing background preferred in hospice.
• 3+ years of marketing experience.
• Highly data-driven with ability to manage marketing programs across channels.
• Excellent verbal and written communication at all levels.
• Ability to educate healthcare professionals, patients, and families about home care services.
• Proven ability to build relationships with referral sources.

Responsibilities

• Establishes and maintains contacts with social workers, discharge personnel, doctors' offices, nursing homes, and other useful referral personnel.
• Proactively seeks opportunities to meet with referral sources to build referrals.
• Identifies educational opportunities with contracted skilled nursing facilities and other senior care facilities to raise awareness of the agency's programs.
• Develops and maintains relationships with key contractors, discharge planners and other facilities to provide attentive customer service.
• Coordinates patient admissions with the team.
• Conducts on-site visits to assess patient needs and identify barriers to care.
• Keeps accurate records of patient interactions and referrals (CRM).
• Achieves admissions, product, and payor-mix goals.
• Responds to customer complaints in a timely manner.
• Performs other duties as assigned.

Skills

Leadership

Marketing

Communication skills

Relationship building

Cross-functional teamwork

Tools

CRM software

Marketing automation

Job description

Swan Hospice is a growing company looking to add a passionate self driven individual to its team. Our Community Liaison will be responsible for the company's marketing and communications strategies, as well as overall branding and image. The Community Liaison is responsible for growing the census and being a positive reflection of the hospice program, while being heavily involved in the community.

Attends network and other pertinent meetings and participates in expos as deemed useful.

• Establishes and maintains on-going contacts with social workers, discharge personnel, doctors' offices, nursing homes, and other useful referral personnel.
• The Community Liaison proactively seeks opportunities to meet with referral sources and to build positive working relationships that help to build future referrals.
• Identifies and facilitates educational opportunities. Performs various activities with contracted skilled nursing facilities, personal care homes, assisted living facilities, senior housing communities, senior centers, and the like in targeted areas to increase awareness about the agency's programs and services and build relationships.
• Develops and maintains ongoing, positive relationships with key contractors, discharge planners and other facilities with a focus on providing attentive customer service.
• 3+ years of leadership experience, 3+ years of Marketing experience Hospice Preferred.
• Highly data-driven with the ability to manage and optimize marketing programs across channels (e.g., paid search, social, email) to deliver recruitment metrics and goals
• Demonstrated ability to work successfully on cross-functional teams
• Excellent communication skills, both verbal and written, at all levels.
• Educates health care professionals, patients, and families about home care services.
• Develops and maintains relationships with key referral sources, such as hospitals, nursing homes and physician offices to generate leads.
• Coordinates patient admissions with the team
• Conducts on-site visits to assess patient needs and identify barriers to care.
• Keeps accurate records of patient interactions and referrals.
• Achieves admissions, product, and payor-mix goals.
• Maintains a complete, up-to-date record of targeted referral sources in territory in CRM.
• Responds to customer complaints in timely manner.
• Performs other duties as assigned.