Hospice Care Growth & Referral Strategist

Gentiva Health Services, Inc.; Lansing (MI); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Competitive Pay

401(k) with Company Match

Career Advancement Opportunities

National & Local Recognition Programs

Teammate Assistance Fund

Job summary

Gentiva Health Services, Inc. is seeking a Hospice Care Consultant (HCC) to act as a strategic sales representative focused on building strong relationships with referral partners across hospitals, home health agencies, SNFs, and clinics.

This role emphasizes educating stakeholders about hospice options and the benefits of early referrals. You will drive awareness, identify new referral opportunities, and work with clinical and operational teams to align services with patient needs, while

Qualifications

• Bachelor's degree in business, marketing, communications or equivalent experience.
• Minimum 2 years in healthcare sales, business development, or referral marketing.
• Strong existing relationships with physicians, hospitals, skilled nursing facilities or home health professionals.
• Proficiency in Microsoft Office Suite and CRM platforms.

Responsibilities

• Educate, inform, and inspire confidence in our services, so that the right patients are referred at the right time.
• Identify new referral opportunities by calling on hospitals, home health agencies, skilled nursing facilities, assisted living communities, clinics, and physician offices.
• Engage in meaningful conversations with healthcare professionals about patient needs and how hospice care can support quality of life.
• Plan and execute strategic marketing initiatives to increase awareness and drive referral growth.
• Represent our organization at community events, professional associations, and educational in-services to promote our services.
• Serve as a resource and advocate for patients and families, ensuring they understand hospice options and the benefits of early referrals.

Skills

Healthcare sales

Relationship building

CRM proficiency

Marketing strategy

Communication skills

MS Office

Education

Bachelor's degree in business, marketing, communications or equivalent experience

Tools

CRM platforms

Microsoft Office Suite

Job description

Gentiva Health Services, Inc. is seeking a Hospice Care Consultant (HCC) to act as a strategic sales representative focused on building strong relationships with referral partners across hospitals, home health agencies, SNFs, and clinics.

This role emphasizes educating stakeholders about hospice options and the benefits of early referrals. You will drive awareness, identify new referral opportunities, and work with clinical and operational teams to align services with patient needs, while