Homebuilding Growth & Lead Engagement Associate

Genesis Builders; Altadena (CA); On-site; USD 85,000 - 95,000; Full time

Job summary

Genesis Builders in Altadena, CA is seeking a Business Development Associate to generate new opportunities, qualify leads, and build relationships with prospective homeowners. You will own the proposal process from discovery to signature, track pipeline in the CRM, and collaborate with Sales and Marketing to improve outreach and conversions.

You’ll engage via calls, emails, events, and referrals, representing Genesis with a professional, knowledgeable, and timely approach.

Qualifications

• 2–3 years of experience in sales, real estate, or a related field.
• Bachelor's degree or equivalent experience.
• Excellent written and verbal communication skills.
• Highly organized with excellent attention to detail.
• Strong organizational skills and the ability to manage multiple priorities.
• Willingness to learn and speak confidently about homebuilding, construction, and the Genesis rebuilding process.
• Valid driver's license and reliable transportation.
• Availability for occasional evenings and weekends for events and client activities.

Responsibilities

• Proactively identify and engage prospective homeowners through inbound leads, outbound calls, email campaigns, events, referrals, and other lead-generation efforts.
• Serve as the initial point of contact for prospective clients, creating a strong first impression by understanding their rebuilding goals, property, timeline, needs, and readiness.
• Respond promptly to new leads and consistently follow up with prospects who are not yet ready to meet, maintaining an active pipeline.
• Learn the Genesis homebuilding process, plan offerings, pre-construction services, and value proposition to confidently answer questions and communicate the Genesis approach.
• Qualify prospective clients and provide clear handoffs with relevant prospect information and notes.
• Participate in community events, open houses, and other lead-generation activities throughout Altadena and surrounding communities.
• Help expand Genesis' network of prospective clients, referral partners, and community contacts.
• Maintain accurate lead information and activity in the CRM, and track key metrics including outreach, conversations, qualified leads, and scheduled consultations.
• Participate in weekly sales meetings, pipeline reviews, and training, collaborating with Sales and Marketing on lead quality, prospect feedback, and outreach opportunities.
• Support sales administration, including preparing client documents for signature and completing weekly reporting.
• Own the entire proposal process: identify customer's needs, develop win themes, and produce complete proposals
• Assess the competitive landscape and track key market trends and developments
• Provide administrative support as well as excellent customer service and smooth communications
• Maintain the database using your organizational skills to streamline processes and clean up the data

Skills

Sales experience

Real estate

Communication

Organizational skills

Time management

Driver's license

Education

Bachelor's degree or equivalent experience

Tools

HubSpot CRM

Job description

Genesis Builders in Altadena, CA is seeking a Business Development Associate to generate new opportunities, qualify leads, and build relationships with prospective homeowners. You will own the proposal process from discovery to signature, track pipeline in the CRM, and collaborate with Sales and Marketing to improve outreach and conversions.

You’ll engage via calls, emails, events, and referrals, representing Genesis with a professional, knowledgeable, and timely approach.