Client Acquisition Associate

NewRez LLC; Los Angeles (CA); On-site; USD 75,000 - 95,000; Full time

Job summary

Genesis Capital, a leading business purpose lender, is seeking a Client Acquisition Associate to drive new business opportunities with prospective borrowers in the LA market. You will prospect, qualify, and nurture relationships with decision-makers, collaborating with Marketing, Credit, and Operations to expand our lending pipeline.

In this fast-paced role, you’ll manage outreach across phone, email, LinkedIn, and events, maintain CRM data, and analyze market trends to refine territory

Qualifications

• 3-5 years of experience in Sales, Business Development, Client Acquisition, or a similar revenue-generating role.
• Proven success with outbound prospecting, cold calling, and pipeline generation.
• Experience within financial services, lending, real estate, or related industries preferred.
• Strong working knowledge of Microsoft Office Suite including Excel, PowerPoint, and Word.

Responsibilities

• Generate new business opportunities through outbound prospecting across phone, email, LinkedIn, industry events, and other engagement channels.
• Identify, research, and qualify prospective clients within existing and expansion markets.
• Establish and develop relationships with decision-makers, business owners, and industry stakeholders.
• Communicate Genesis Capital's value proposition, products, capabilities, and differentiators.
• Maintain a consistent cadence of outreach and follow-up activities.
• Collaborate with cross-functional teams to support sales initiatives.

Skills

Outbound prospecting

Cold calling

CRM usage

Executive communication

Negotiation

Strategic thinking

Time management

Team collaboration

Education

Bachelor's degree in business/finance/marketing/communications (Real Estate focus)

Tools

Salesforce

LinkedIn

Microsoft Office

Job description

Genesis Capital (the “Company”) is one of the largest business purpose lenders in the country, focused on providing commercial real estate financing solutions to real estate developers who buy, renovate, and sell single-family and/or multi-family residential real estate. The Company is a subsidiary of Rithm Capital (parent company), a publicly traded mortgage real estate investment trust. As a Client Acquisition Associate (CAA), you are responsible for identifying, engaging, and qualifying prospective clients that align with Genesis Capital’s strategic growth objectives. Serving as the first point of contact for many prospective borrowers, the CAA plays a critical role in generating new business opportunities, expanding market presence, and strengthening the company’s pipeline of future lending relationships. This role combines prospecting, relationship development, market intelligence, and data-driven sales execution. Successful candidates are highly competitive, resilient, intellectually curious, and thrive in a fast-paced, performance-oriented environment.

Principal Duties

ESSENTIAL FUNCTIONS include the following. Other duties may be assigned.

Business Development & Prospecting

• Generate new business opportunities through outbound prospecting across phone, email, LinkedIn, industry events, and other engagement channels.
• Identify, research, and qualify prospective clients within existing and expansion markets.
• Establish and develop relationships with decision-makers, business owners, and industry stakeholders.
• Communicate Genesis Capital's value proposition, products, capabilities, and differentiators.
• Maintain a consistent cadence of outreach and follow-up activities.

Pipeline & CRM Management

• Maintain accurate prospect, activity, and pipeline data within Salesforce and other systems.
• Manage prospecting workflows and follow-up schedules with discipline.
• Monitor and report on key performance metrics including outreach activity, conversion rates, and pipeline progression.

Market Intelligence & Strategy

• Utilize internal and external data sources to identify growth opportunities.
• Analyze market trends, competitive activity, borrower behavior, and geographic opportunities.
• Collaborate with leadership to refine territory and market strategies.

Cross-Functional Collaboration

• Partner with Business Development, Credit, Marketing, Operations, and Executive Leadership teams.
• Contribute to process improvements and sales enablement initiatives.
• Ability to effectively and accurately convey information to others.
• Performs related duties as assigned by management.

Education and Experience

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• 3-5 years of experience in Sales, Business Development, Client Acquisition, or a similar revenue-generating role.
• Bachelor’s degree in business, Finance, Marketing, Communications, focus in Real Estate field preferred.
• Proven success with outbound prospecting, cold calling, and pipeline generation.
• Experience within financial services, lending, real estate, or related industries preferred.
• Strong working knowledge of Microsoft Office Suite including Excel, PowerPoint, and Word.

Knowledge, Skills, and Abilities

• Sales & Business Development. Competitive and results-driven mindset.
• Strong executive communication and presentation skills.
• Ability to build credibility and trust with senior business leaders.
• Strategic thinking and opportunity identification.
• Activity Management. High outbound activity orientation.
• Excellent organization and follow-through.
• Consistent CRM usage and pipeline management.
• Strong attention to detail.
• Learning Agility & Coachability. Seeks, embraces, and applies feedback.
• Quickly learns new products, markets, and sales strategies.
• Demonstrates intellectual curiosity and continuous improvement.
• Professional Attributes. Persistent and resilient through rejection and long sales cycles.
• Self-motivated with an ownership mentality.
• Strong business acumen.
• Collaborative team player.
• High integrity and accountability.

By applying for this position, the candidate acknowledges that this is not a remote role and is required to be on-site.

Compensation Range

$75,000 - $95,000/base annual + incentive

Equal Employment Opportunity

We're proud to be an equal opportunity employer- and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. Different makes us better.

CA Privacy Policy CA Notice at Collection

Genesis Capital is the preferred capital partner for professional real estate investors seeking prompt and innovative financing solutions that support all phases of their residential projects.

Genesis Capital’s senior leadership team has extensive expertise in real estate development, commercial banking, and corporate finance.

Our unique business model and value proposition are based on long-term relationships with high-caliber, professional real estate investors, offering comprehensive loan programs to support developers throughout the property lifecycle with flexibility and speed.

We leverage proprietary data and technology for market expansion, customer acquisition, underwriting, and risk monitoring.

Our multi-faceted underwriting approach and construction expertise ensure strong growth, profitability, and strong credit quality.