Social Storytelling & Brand Growth Specialist

Saint Mary's University of Minnesota; Winona (MN); On-site; USD 52,000 - 60,000; Full time

Job summary

Saint Maryâs University of Minnesota is seeking a Social Media and Storytelling Specialist to champion the university’s brand voice across organic channels. Reporting to the senior director of communications, you will craft compelling content that highlights campus life and student stories while collaborating with departments across the university.

The role focuses on organic growth, community building, and multi-format storytelling to support the editorial calendar and institutional goals.

Qualifications

• Bachelor’s degree in communications, advertising, digital marketing, or related field is required.
• 2-4 years experience running social media accounts with integrated marketing and communication campaigns.
• Understanding of digital channels and best practices (Sprout Social, Facebook, LinkedIn, Tik Tok and more), including metrics and the user experience.

Responsibilities

• Manage daily posting, scheduling, and brand presence across the university's flagship social channels.
• Develop and maintain an organic social content calendar across platforms.
• Research, interview, and write compelling short-form stories for social captions and video scripts.
• Coordinate storytelling with campus stakeholders across academics, athletics, alumni engagement, and enrollment.
• Adapt long-form pieces into bite-sized social content to support the editorial calendar.

Skills

Social media marketing

Content writing

Editing

Communication

Storytelling

Education

Bachelor's degree in communications

Tools

Sprout Social

Wrike

Job description

Saint Maryâs University of Minnesota is seeking a Social Media and Storytelling Specialist to champion the university’s brand voice across organic channels. Reporting to the senior director of communications, you will craft compelling content that highlights campus life and student stories while collaborating with departments across the university.

The role focuses on organic growth, community building, and multi-format storytelling to support the editorial calendar and institutional goals.