Social Media & Digital Content Strategist

Western Kentucky University; Kentucky; On-site; USD 42,000 - 54,000; Full time

Job summary

Western Kentucky University (WKU) is seeking a Digital Media Content Specialist to support marketing and communication efforts, focusing on social media and website content. This role reports to the Assistant Director for Marketing Communications and will monitor engagement, analyze performance, and respond accordingly.

You will create content for social campaigns, manage content calendars, collaborate with university stakeholders on photography, videography, and digital graphics, and optimize

Qualifications

• Experience managing social media in a professional environment.
• Experience writing for the web and/or developing digital content.

Responsibilities

• Create content and provide support for social media campaigns, marketing campaigns, institutional weather and crisis communication plans, written features, university events, and other official university communications.
• Develop and manage content calendar across institutional social media platforms to support the university's strategic plan, drive engagement, attract prospective students, and retain current students.
• Establish and maintain collaborative partnerships with University Marketing staff and key university stakeholders on writing, photography, videography, and digital graphics projects.
• Evaluate overall campaign performance, identify opportunities to evolve the marketing strategy, and implement SEO, accessibility, and content optimization strategies.
• Utilize social listening to monitor brand mentions and deliver customer service.
• Provide consultations, audits, and plan/campaign development assistance for campus offices in matters of social media marketing.
• Work closely with student interns or student social media ambassadors to implement the University's content strategies.

Skills

Social media management

Content creation

Communication skills

SEO

Social listening

Analytics

Photo/video capture (smartphone)

Tools

Canva

Adobe Acrobat

Job description

Western Kentucky University (WKU) is seeking a Digital Media Content Specialist to support marketing and communication efforts, focusing on social media and website content. This role reports to the Assistant Director for Marketing Communications and will monitor engagement, analyze performance, and respond accordingly.

You will create content for social campaigns, manage content calendars, collaborate with university stakeholders on photography, videography, and digital graphics, and optimize