Digital Media Lead: Social, Video & SEO

New Mexico State University; Las Cruces (NM); On-site; USD 40,000 - 48,000; Full time

Job summary

New Mexico State University, KRWG Television, is seeking a Digital Media Specialist in Las Cruces. The role focuses on managing digital presence, creating graphics, producing stories with photos and video, and collaborating with the news team to deliver timely coverage as events unfold.

The ideal candidate will plan and optimize content for social platforms, analyze performance, and provide data-driven insights to leadership. Bachelor's degree and 1 year of related experience required.

Qualifications

• Bachelor's degree in a related field is required.
• One year of experience in the duties outlined is required.
• Equivalency: None.

Responsibilities

• Develops, directs and maintains KRWG social media platforms, website, and graphics.
• Creates and maintains KRWG graphic elements, logos and promotional materials.
• Supports station events by coordinating, attending and creating video/photo packages for digital platforms.
• Analyzes effectiveness of digital content and designs data-informed strategies.
• Maintains database records and files of all content assets.
• Works across departments to create assets for content and development.
• Participates in authoring the weekly newsletter and other digital communications.

Skills

Social media

Video editing

Graphic design

SEO

Education

Bachelor's degree in related field

Tools

Adobe Creative Suite

CMS environments

Job description

New Mexico State University, KRWG Television, is seeking a Digital Media Specialist in Las Cruces. The role focuses on managing digital presence, creating graphics, producing stories with photos and video, and collaborating with the news team to deliver timely coverage as events unfold.

The ideal candidate will plan and optimize content for social platforms, analyze performance, and provide data-driven insights to leadership. Bachelor's degree and 1 year of related experience required.