Heat Transfer Fluids Market Development Lead

Eastman; Kingsport (TN); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Health & Wellness benefits

401(k) with match

Eleven paid holidays

Mentorship & leadership programs

Career development opportunities

Job summary

Eastman in Kingsport, TN is seeking a Market Development Manager for Specialty Fluids, focusing on the Heat Transfer Fluids market. The role develops and executes strategic marketing initiatives to drive growth in HTF market segments. It is based in the Kingsport office.

The candidate will lead cross-functional efforts with Sales, Marketing, and Tech teams, build market activation plans, and manage opportunities from idea to post-launch review while tracking key performance metrics.

Qualifications

• Bachelor’s degree in science, engineering, business, marketing or related field.
• MBA in strategic marketing or business preferred.
• 8+ years in engineering, marketing, business development, product management, or commercial roles.
• Experience in heat transfer fluids, thermal management, industrial fluids, or related markets preferred.
• Strong analytical, market research, project management, communication, and cross-functional collaboration skills.
• English language required; any other languages would be beneficial.

Responsibilities

• Assess markets, applications, customers, and value chains to identify growth opportunities and unmet needs.
• Develop and maintain addressable market/application maps.
• Lead front-end innovation; I2C platform using market research and project management capabilities.
• Manage Stage-Gate projects from opportunity identification to commercialization and post-launch review using EBME framework.
• Develop market activation plans, value propositions, Economic Value Estimates with relevant teams.
• Work with Sales to advance leads and convert opportunities into commercial wins; support SAGE tool implementation.
• Collaborate with cross-functional partners to integrate marketing strategies and segment mapping.
• Track key metrics: Market Development & Innovation index, Vitality Index, Net New Business.
• Lead Campaign Factory activities and support segment team routines.
• Develop technical marketing collateral, competitive benchmarks, and training programs with technical experts.

Skills

Analytical thinking

Market research

Project management

Communication

Cross-functional collaboration

Education

Bachelor's degree in Science, Engineering, Business, Marketing, or related field

MBA in strategic marketing or business

Job description

Eastman in Kingsport, TN is seeking a Market Development Manager for Specialty Fluids, focusing on the Heat Transfer Fluids market. The role develops and executes strategic marketing initiatives to drive growth in HTF market segments. It is based in the Kingsport office.

The candidate will lead cross-functional efforts with Sales, Marketing, and Tech teams, build market activation plans, and manage opportunities from idea to post-launch review while tracking key performance metrics.