Strategic Market Development Manager, Specialty Plastics

Eastman; Kingsport (TN); On-site; USD 110,000 - 150,000; Full time

Job summary

Eastman is seeking a Market Development Manager for the Specialty Plastics division, focusing on the commercial houseware market. Based in Kingsport, TN, you will develop and execute strategic marketing initiatives to drive growth, manage Stage Gate Projects, and collaborate with various stakeholders to deliver market success.

You will act as a marketing subject matter expert, helping to monitor effectiveness, adjust plans, and drive expansion through data-driven initiatives and strong customer

Qualifications

• Bachelor's degree in business/marketing is required.
• MBA or advanced education in strategic marketing is preferred.
• 8+ years of experience in commercial, marketing, or product management roles.

Responsibilities

• Develop Addressable Market Maps and refine existing offers with the Commercial Houseware Segment Team.
• Determine the best path for initiatives from market strategy work, develop execution plans, and monitor their effectiveness.
• Collaborate with cross-functional partners to integrate marketing strategies and establish feedback loops with Sales.
• Lead or support growth projects using the EBME framework (Eastman Business Management Excellence).
• Track metrics to ensure post-launch efforts align with segment strategy and performance.

Skills

Strategic marketing

Market analytics

Cross-functional collaboration

Education

Bachelor's Degree

MBA or advanced education in strategic marketing

Job description

Eastman is seeking a Market Development Manager for the Specialty Plastics division, focusing on the commercial houseware market. Based in Kingsport, TN, you will develop and execute strategic marketing initiatives to drive growth, manage Stage Gate Projects, and collaborate with various stakeholders to deliver market success.

You will act as a marketing subject matter expert, helping to monitor effectiveness, adjust plans, and drive expansion through data-driven initiatives and strong customer