Healthcare Marketing & Communications Director

Lifepoint Health; Wilson (NC); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Comprehensive Benefits

Financial Protection & Paid Time Off

401(k) retirement plan with company  匹

Employee Well-being

Professional Development

Lifestyle Perks

Job summary

Wilson Medical Center, part of Lifepoint Health, is seeking a Director of Marketing and Communications to lead a talented team in developing and delivering strategic marketing and communications that support organizational priorities and engage diverse audiences.

As the Director, you will partner with executive leadership, shape messaging, strengthen the hospital’s brand, and drive initiatives across patients, employees, and community partners. This is a full-time, on-site role in Wilson, NC.

Qualifications

• Bachelor’s degree or equivalent experience in marketing/communications or related field.
• Progressive leadership experience in marketing and communications within healthcare or regulated environments.
• Ability to develop and execute integrated strategies that support organizational goals and brand reputation.
• Exceptional communication and storytelling skills for executives, providers, employees, and communities.
• Strong people leadership with a track record of building high-performing teams.
• Business and financial acumen with budget management and data-driven evaluation.

Responsibilities

• Lead and execute integrated marketing and communications strategies to advance goals and strengthen reputation.
• Partner with executive leadership to communicate priorities and strategic messages.
• Strengthen brand and community presence through media relations and stakeholder engagement.
• Create clear messaging for patients, families, employees, providers, and partners.
• Build and inspire a high-performing team with professional growth and accountability.
• Use data and insights to drive strategy and measure impact of initiatives.
• Ensure communications comply with healthcare regulations and confidentiality requirements.

Skills

Leadership

Strategic marketing

Communications

Storytelling

People management

Data-driven decision making

Education

Bachelor's degree in Marketing/Communications/PR/Business

Job description

Wilson Medical Center, part of Lifepoint Health, is seeking a Director of Marketing and Communications to lead a talented team in developing and delivering strategic marketing and communications that support organizational priorities and engage diverse audiences.

As the Director, you will partner with executive leadership, shape messaging, strengthen the hospital’s brand, and drive initiatives across patients, employees, and community partners. This is a full-time, on-site role in Wilson, NC.